Morflora is Shortlisted in the Best Novel Agricultural
Biotechnology Category in Agro
Awards Alongside Multinational Ag-bio Corporations
According to a market research report published by MarketsandMarkets, "Seed Treatment Market Trends and Global Forecasts (2011-2016)," the global seed treatment market is the fastest growing segment of the crop protection market. The research describes TraitUP™ as a technology which "brings the best of two worlds i.e., the ability to make plants express desired traits and alleviate the problems associated with transgenic heritance among offspring as in conventional breeding practices."
Referring to the cost effective impact TraitUP™ brings to the market, the research notes that “the cost of developing a new trait in a seed using Morflora’s TraitUP™ would be 1/10th of using any other technique. It is a tremendous mark down and provides a strong incentive for trait development companies to explore TraitUP™. Companies can now develop various new traits with less research and development budget.”
An additional firm, Lux research, has named Morflora as one of the top ten innovators it has profiled in Q2 of 2013, saying that “By achieving transgenic-level disease resistance without any genetic modification Morflora sidesteps contentious issues; its current pilot program has Morflora poised to be a part of most major seed treatment products within three to five years.”
“Last year brought tremendous global recognition for Morflora as a leading Ag-Biotech innovator,” says CEO
“By now, some of world's leading players in genetics, seed and seed treatment markets have subscribed to our vision, and are working closely with us in researching the platform's performance to make this vision a commercial reality, exploiting the huge potential the technology brings to their business and to their customers.”
"Regarding innovation, I would like to congratulate Prof.
Morflora representatives will attend the AGROW awards ceremony on
Morflora develops generic and non-transgenic trait delivery solutions into plants, to protect them from a wide variety of diseases, as well as introduce new desired traits for plant enhancement. The company targets the seed and plant treatment markets, offering technology and solutions to increase global crop yield and reduce dependency on chemical treatments and lengthy breeding processes.
Established in 2008, Morflora’s mission is to become a leading supplier of plant protection and enhancement solutions for a variety of agricultural markets. For additional information please log on to www.morflora.com.