More than half of all adults now use a smartphone to access the internet and browse brands and products, which means that marketing campaigns no longer simply consist of flyers through the letterbox and a sign in the shop window. Getting a message out to consumers it now all about targeting mobile devices; from incorporating QR codes onto all of your business cards and printed materials, and even creating an app for the business if the funds are available, integrating mobile into all marketing schemes is crucial for growth and success.
The strongest way to link both print and digital marketing that has so far been made popular is the QR code. The QR code is a small logo which is printed onto any business card, printed flyer or other material, and when scanned or photographed by a smartphone or tablet device, it performs a predefined action. This action can be anything from opening a website or a video, to sending a text message or even making a call in some cases. Businesses have found it extremely useful to have these on their printed materials, as it allows them to track ROI very easily; they can find out exactly how many people are being redirected from their QR codes and they can better understand the reach of their printed materials. Businesses can also run special offers and discounts with the help of their QR codes, and this encourages people not only to scan the code, but to keep hold of the printed promotional material in the first place.
Mobile marketing combined with printed promotions can also stretch to a number of different methods. Integrating social media with all printed material is crucial nowadays; many people like to add businesses to their
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