73% of European service providers see cloud as a revenue opportunity.
Cloud services present an emerging revenue opportunity for hosting
providers, according to a recent study from INTERXION
HOLDING NV (NYSE: INXN), a leading European provider of cloud and
carrier-neutral colocation data center services. The survey reveals that
57% of European respondents expect 40-100% of their revenue to come from
cloud services in 2015, representing a 28% increase from 2012. The
survey polled more than 400 European and U.S. service providers.
Interestingly, the survey reveals that European service providers don't
consider large, international providers as their main competitors.
Instead, 74% of respondents consider local players as the main
competition, with only 13% viewing U.S. competitors as the main
competition. Of those 13%, 48% mention Amazon as the primary U.S.
The survey also uncovered how hosting providers are capitalizing on the
cloud opportunity. 61% of European respondents reported driving cloud
revenue by adopting three or more strategies, including: building a
cloud infrastructure (65%), increasing focus on service excellence (61%)
and expanding into other countries (52%). Interxion’s recent whitepaper The
Evolution of the European Cloud Market addresses this challenge and
outlines best practices that lead to greater success in the cloud for
European hosting and cloud providers.
“Given our 10+ years’ track record housing and working with hosters
across Europe, we felt Interxion was in a prime position to leverage our
neutrality to create independent research about the European hosting
market, and the results are compelling,” said Jelle Frank van der Zwet,
Segment Marketing Manager, Cloud, at Interxion. “Between now and 2015,
the number of hosting providers expecting the majority of their revenue
to come from cloud services will grow by 17%. This presents a
significant opportunity for them to leverage their experience in
managing infrastructure and local customer approach to grow their
business. It’s exciting for us to see this transformation and help
service providers continue to differentiate themselves.”
Interxion will reveal the results of its survey through a series of
infographics. The first infographic is now available on Interxion's
blog. Check back each week for the newest infographic in the series.
Interxion (NYSE: INXN) is a leading provider of cloud and
carrier-neutral colocation data centre services in Europe, serving a
wide range of customers through 34 data centres in 11 European
countries. Interxion’s uniformly designed, energy-efficient data centres
offer customers extensive security and uptime for their mission-critical
applications. With connectivity provided by over 450 fixed and mobile
carriers and ISPs and 19 European Internet exchanges, Interxion has
created cloud, content, finance and connectivity hubs that foster
growing customer communities of interest. For more information, please
Sarah Hurley, +1
617 960 8895
Dorgan, +44 (0) 20 7375 7000
Director, Marketing Communications