Background to the Expansion and Business Overview
The STYLISTIC S01 offers all the power of a smartphone with an ease-of-use that makes it accessible to everyone. Thanks to the technologies and expertise
The STYLISTIC S01 has become popular because of its user-friendly functionality such as a unique technology that requires the user to apply pressure to the touchscreen, simulating the feeling of pressing a real button. The intuitive interface with large tactile buttons features distinct colors and large letters to facilitate operating and reading on the handset. Another reason for the handset's popularity is the fact that it is waterproof(2), a feature uncommon outside of
The STYLISTIC S01 also offers an emergency buzzer(3) that triggers a loud alarm when the user pulls a tab on the back of the smartphone. This alerts people in the surrounding area in emergency situations and also automatically dials a call and sends an SMS with the smartphone's GPS location to one, two or three pre-registered contacts. The STYLISTIC S01 smartphone is also equipped with innovations that improve listening comfort:
- Voice clarification technology: Detects sounds in the surrounding environment and adjusts the frequency to highlight the voice of the caller.
- Voice slowing technology: This electronic process can slow the speed of the caller's speech, without lowering the pitch or changing the length of conversation.
In addition, the smartphone's exclusive online community, known as Forum, is accessed by 62% of users and has attracted considerable interest for its cooking and health pages, among others.
This smartphone target two main categories of users:
- First-time smartphone owners typically between the ages of 50 and 75 who want to simplify their lives without compromising on quality and efficiency.
- Children of the previous target group who want to give their parents an innovative and easy-to-use smartphone as a holiday present.
Going forward, the two companies will broaden their support for seniors while further strengthening this business.
Main features and specifications of the STYLISTIC S01
- 130 x 64 x 10.9 mm
- 4-inch touch screen, WVGA (800x480) technology with unique tactile feedback
- Rear Camera: 8.1 MP, Front Camera: 0.3 MP
- Connectivity: GSM / GPRS / EDGE / UMTS / HSPA, Wi-Fi/Bluetooth, GPS
- SAR(4): 0.456 W/kg
- Memory: 4 GB + microSD
- OS: Android 4.0 Ice Cream Sandwich
- Chipset: Qualcomm MSM8255 Snapdragon 1.4 GHz
- Battery: 1800 mAh
- Waterproof and dustproof (IPX5 / 8 IP5X)(2)
(1) Orange retail locations:A full list of retail locations and further information, including pricing, can be found here: http://boutique.orange.fr/mobile/fujitsu-stylistic-s01-noir (French only).
(2) Waterproof and dustproof (IPX5 / 8 IP5X):When the micro USB connector cover and the battery cover are both properly closed.
(3) Emergency buzzer:SMS-compatible mobile phones must be pre-registered for alerts to be sent.
(4) SAR: 0.456 W/kg:The SAR (specific absorption rate) of mobile phones quantifies the maximum level of exposure of the user to electromagnetic waves, for use in the ear. French regulations require that the SAR does not exceed 2 W/kg.
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