A total of 20.1 million liquid-crystal display (LCD) and plasma television sets are forecast to be shipped in
"Driven by holiday sales, the second half of the year is always critical for determining the fate of the U.S. TV market," said
U.S. flat-panel TV shipments for the full year of 2013 are expected to fall to 34.1 million, down 9 percent from 37.3 million in 2012. This follows a 6 percent loss in 2012.
The attached figure presents U.S. flat-panel television shipments by half-year in 2012 and 2013.
Black Friday fails to brighten up holiday sales
Television sales during Black Friday and other promotional days this holiday season are expected to generate about the same level of consumer activity as in 2012. However, the sales surge this year will not carry over to the rest of the holiday season, with overall Christmas demand expected to weaken compared to last year.
"When the promotions stop, TV purchasing will stop as well, because U.S. consumers are increasingly sensitive to price," Thayer noted. "An IHS survey indicates that 43 percent of consumers now believe pricing is a major driver in their television purchasing decisions, up from 28 percent one year ago."
On Black Friday, television brands and retailers are expected to offer price promotions on sets with larger screen sizes of 50-inches and bigger. Strong competition is anticipated to drive prices for these sets to lower levels than last year.
Televisions hit the big time
The move to larger-sized sets is gaining momentum among U.S. consumers. Shipments of 55- to 59-inch flat-panel sets this year will surpass the 45- to 49-inch-size range in 2013 for the first time.
Meanwhile, shipments of smaller sets are declining.
In 2012, 32 percent of the LCD TVs shipped in
U.S. consumers also are embracing light-emitting-diode (LED) backlighting, which has almost completely supplanted the older cold-cathode fluorescent lamp (CCFL) technology in LCD TVs.
In 2013, shipments of LED-backlit televisions are anticipated to amount to 28.1 million units, representing 88 percent of the LCD TV market.
CCFL shipments are projected to tail off dramatically by 2015, as LED TVs account for virtually the entire market.
"LED TVs have been a big consumer hit," Thayer said. "This is because they have been marketed as being eco-friendly and possessing better image quality. Furthermore, the price differential between CCFL and LED backlights has dwindled, adding to the latter's appeal."
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IHS (NYSE: IHS) is the leading source of information, insight and analytics in critical areas that shape today's business landscape. Businesses and governments in more than 165 countries around the globe rely on the comprehensive content, expert independent analysis and flexible delivery methods of IHS to make high-impact decisions and develop strategies with speed and confidence. IHS has been in business since 1959 and became a publicly traded company on the
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