Realizing the limitations of using text messages to issue emergency warnings, vendors of mass notification system (MNS) software now are embracing additional means of delivering alerts, including smartphone apps.
MNS software traditionally has employed SMS as the sole means of sending out warnings to remote recipients, according to a new report from IHS. However, SMS communications can be compromised in a large-scale emergency. With the increasing ubiquity of smartphones, MNS software vendors believe they can use push notifications and apps to provide a more robust notification system.
"The reliability of traditional telephone networks has always been a hit-or-miss proposition in the event of an emergency," said
Since 2009, MNS push notifications have been made available through smartphone apps that provide users with the ability to message over Wi-Fi, eliminating the need for traditional phone networks to be operative.
While push notifications have a clear benefit, as highlighted with the
"Multimodal systems that use various means of communication to end users are becoming a necessity to ensure that individuals are kept well-informed during emergency situations," Talpur added. "SMS will continue to represent a part of an MNS. But as new technologies emerge, its influence on the overall MNS is expected to diminish. To keep up with the market, suppliers who have focused solely on SMS communications will need to invest in other technologies, or run the risk of being left behind in a very lucrative market."
Most Popular Stories
- AIG to Create 230 Jobs in Charlotte
- 15 Myths That Could Ruin Your Hispanic Ad Campaign
- Russia Says Nyet to Canada North Pole Claim
- Bipartisan Negotiators Reach Modest Budget Agreement
- Justin Bieber Visits Typhoon Victims, Plays Concert
- Senate Dems Move Forward With Obama Nominees
- Obama Nominee Confirmed for D.C. Appeals Court
- New Obama Aide to Focus on Climate Change
- MasterCard to Split Shares, Raise Dividend
- GOP, Dems Strain to Unearth a Modest Budget Pact