APPLE revealed a host of new iPads last night as the company arranges its lineup ahead of the holiday season. The technology giant offered audiences a look at its new iPad Air, a premium £399 tablet that is 20 per cent thinner than the 9.7in iPad it replaces, and its iPad Mini with retina display at £319 which both go on sale 1 November.
Apple's marketing chief
"This is the clearest statement Apple could have made that it is only interested in competing in the premium tablet space," said Ovum chief telecoms analyst
Apple also dropped the prices of its older iPad Mini to £249, a price that analysts feel will put pressure on midmarket tablet makers.
"Apple is now spanning a broader price range, which gives them a useful foothold in the growing mid-market. It's really the likes of Samsung who are playing in this space who will feel the effect of this," said Ovum analyst
Apple also put a laundry list of soft-ware companies on notice with its announcement that its future desktop operating systems, iLife and iWork software will now be offered for free.
"While this won't disrupt
Apple also updated its MacBook Pro laptop line with faster specifications and dropping the entry prices to £1,099 for the 13in and £1,699 for the 15in model.
NOKIA UNVEILS FIRST MICROSOFT PRODUCTS JUST hours before Apple's
Meanwhile, activist investor
Most Popular Stories
- 2014 Will Be 'Breakthrough Year' for U.S., Obama Says
- Target Overwhelmed by Worried Customers
- Congress Ends Turbulent Year with Approving IRS Chief
- Prius Among Insurance Institute's 39 Top Safety Vehicles
- First Family Arrives for Hawaiian Island Holiday
- Renewable Energy Group to Acquire Syntroleum
- Ally Financial Settles Auto Loan Suit
- Covered California Lags on Hispanic Enrollment
- Climate Change Isn't an Equal Opportunity Destroyer
- Luis Suarez Re-ups With Liverpool F.C.