ADmantX, the next-generation contextual analysis and semantic data provider, and Turn, the marketing software and analytics platform, today announced a partnership to enable Turn's clients to improve performance of their online ad campaigns by leveraging ADmantX semantic analysis and targeting.
Turn's cloud platform, along with ADmantX contextual web service capabilities, provides global marketers with all the data they need to establish context and test the effectiveness and brand safety of ad messages in real time. ADmantX analyzes content thanks to unique natural language processing capabilities and returns the richest set of semantic data that forms the basis for accurate contextual and audience targeting. It offers four channels of data including topics/categories (based on an IAB compliant categorization taxonomy), feelings, intentions, and entities (e.g. people, places and things). The correct identification of emotions in content significantly improves the performance of brand advertisements, and is one of the main factors that distinguishes ADmantX semantic targeting from its competitors.
"We are proud to support Turn's cloud platform clients in reaching their target audience online in a brand safe environment", said
Rather than relying on after-the-fact campaign analysis, ADmantX focuses on real time contextual and safety attribute customization to ensure brands maximum protection during each campaign. It enables mixing and merging together its semantic data to crack the emotional code of content and create new matching algorithms that are specifically designed for the campaign.
Most Popular Stories
- Bipartisan Budget Deal Gets Key Support in House
- TFA Recruiting DACA Recipients
- Bitcoin Clones Lurch Onto Financial Scene
- Clinton to Keynote Annual Simmons Leadership Conference
- Holiday Shopping Off to a Slow Start This Season
- Scotch Whisky Sales Raise Distillers' Spirits
- Podesta Likely to Reject Keystone XL
- Health Coverage Disparities Emerge Among States
- Fake Deaf Interpreter Was Hallucinating, Has Schizophrenia
- Tea Party Glum in Face of Bipartisan Budget Deal