News Column

The Award-Winning Guitar Center Sessions Series Returns for 7th Season on DirecTV's Audience Network November 1st

October 21, 2013

YellowBrix

LOS ANGELES, CA -- (Marketwired) -- 10/21/13 -- ANNOUNCEMENT HIGHLIGHTS:

-- The award-winning live performance and interview series returns with ten new and iconic artists, bringing the series to a landmark total of 60 episodes -- Encore performances of Guitar Center Sessions begin airing on AXS TV starting October 21 at 9pm

New episodes of the Award-winning music television series Guitar Center Sessions begin airing November 1 at 9pm ET/ 10pm PT exclusively on DIRECTV's Audience Network (channel 239) with a diverse range of notable artists including Joan Jett & The Blackhearts, Cheap Trick, Gavin DeGraw, Gary Clark Jr., and Gary Allan. The new batch of episodes kicks off with Grammy Award-winning rock pioneers, Korn, who perform fan favorite hits as well as new tracks from their newly released 11th studio album, The Paradigm Shift, which marks the emotional return of guitarist Brian "Head" Welch.

"With Guitar Center Sessions, it all begins with the curation process. From legends like Peter Gabriel and Joe Walsh to buzzworthy up-and-comers like Gary Clark Jr. and Fitz and the Tantrums, this wide variety of musical acts creates a broad and unique musical journey simply unmatched anywhere on television." says show host Nic Harcourt.

New Guitar Center Sessions Episodes:

-- Nov. 1, 2013 Korn -- Nov. 8, 2013 Gavin DeGraw -- Nov. 15, 2013 Lissie -- Nov. 22, 2013 Gary Clark Jr. -- Nov. 29, 2013 City and Colour -- Dec. 6, 2013 Joan Jett & The Blackhearts -- Dec. 13, 2013 Gary Allan -- Dec. 20, 2013 Atlas Genius -- Jan. 10, 2014 Coheed and Cambria -- Jan. 17, 2014 Cheap Trick

"With millions of viewers tuning in each month, it is clear that there is an audience seeking the type of quality music programming that has otherwise virtually disappeared from television in the past decade," says Dustin Hinz, Director of Music and Entertainment Marketing Guitar Center.

"Guitar Center Sessions aims to fill that void while providing musicians with a world-class television platform that exposes their music to the masses, and inspires music enthusiasts and fans across the globe."

"Guitar Center and DIRECTV have created a unique venue for these artists whereby the taping of these shows takes place directly on the premises at Guitar Center in Hollywood as they create a personal and intimate experience for our customers," said Christopher Long, Senior Vice President of Original Content and Production, DIRECTV.

"It's like a private concert and discussion that happens in your living room."

As part of its new agreement with AXS TV, encore performances from Guitar Center Sessions will begin airing on AXS TV this month, Monday nights at 9pm, bringing the series to a wider audience than ever before.

"AXS TV is committed to broadcasting a diverse slate of musical content that showcases today's top artists in some of the coolest settings and with interesting hosts. Guitar Center Sessions with Nic Harcourt is exactly the type of series that will resonate with our audience as our channel brings music back to television," said AXS TV Founder Mark Cuban.

Guitar Center Sessions captures exclusive live performances and interviews from noteworthy and influential artists in stunning hi-definition and 5.1 surround sound in Guitar Center's iconic location on Sunset Boulevard in Hollywood. In addition to show-stopping performances, each episode features intimate interviews conducted by renowned journalist Nic Harcourt, offering rare insights into the celebrated careers of these icons and the inspirations behind their music. Guitar Center Sessions is but one example of the music retailer's efforts to support artists by creating new avenues to expose their music to large audiences in an ever-changing music industry.

ABOUT AUDIENCE NETWORK

Audience Network, DIRECTV's exclusive entertainment channel, is a unique television experience available exclusively to DIRECTV subscribers. The channel has become the premiere destination for diverse, quality and critically acclaimed programming. Audience Network is a blend of daring, innovative series, hit programs from across the globe being discovered by US audiences for the first time, concert specials from A-list artists, and the annual DIRECTV Celebrity Beach Bowl.

ABOUT AXS TV

Bringing music back to television, AXS TV, launched in July of 2012 by visionary entrepreneur Mark Cuban, has created a one-of-a-kind, live television environment for entertainment and other cutting-edge trends. AXS TV delivers relevant, unpredictable and irreverent programming offering an unparalleled experience to a nationwide audience by presenting unfiltered, uncensored and uncut access to entertainers and their performances.

ABOUT GUITAR CENTER

Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates more than 251 Guitar Center stores across the U.S. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician's Friend, Inc., and its catalog and Web site, www.musiciansfriend.com. In addition, our Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. More information on Guitar Center can be found by visiting the Company's Web site at www.guitarcenter.com.

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FOR MORE INFORMATION PLEASE CONTACT: Sarah Chavey FILTER Creative Public Relations 313.407.7571 Email Contact

Source: Guitar Center

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