Facebook Preferred Marketing Developer Innovation Competition --> According to a release, the social ad buying and analytics company is a two-time winner of
Optimal's Open Signals lets advertisers synchronize their
Optimal noted three examples of advertisers its is working with:
1. Movie launch: Synchronize movie trailer ads on Facebook, so that they appear online within 2 seconds of the television advertisement starting.
2. National retailer: If a store's foot traffic drops below its average for that day of the year, trigger Mobile News Feed ads on Facebook to users within a 10-mile radius of the store.
3. Financial services: If the likelihood of severe weather is greater than 60 percent in each of 40,000 US locations, activate advertisements for people to take protective action in those areas.
"For the first time on Facebook, we're leveraging Optimal technology to synchronize our
The opportunities for advertisers to integrate their own data with
Optimal also announced an open call for developers interested in building or integrating their own APIs with Open Signals.
Optimal is a software-as-a-service (
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According to a release, the social ad buying and analytics company is a two-time winner of