News Column

Magisto and Brad Paisley Form Partnership

October 21, 2013

YellowBrix

Magisto, an automatic video editing app, has teamed with country music star Brad Paisley in a partnership that pairs editing and video production technology with musical artistry.

According to a release, Paisley's latest song, "I Can't Change the World," will be featured as a musical selection in Magisto's new "Country" editing theme.

Magisto and Paisley are encouraging fans to apply Magisto's creation tools to make a music video to celebrate someone they know who has changed their world.

Paisley's fans can create their own professional-looking music videos using Magisto's video editing app, available on iOS, Android and the Web. Fans select the video clips and photos they want to use from their phones, tablets or computers and then choose Magisto's "Country" editing theme. Here they will find Paisley's new song "I Can't Change the World" to use as the soundtrack for their video. All they have to do to then is click the create button, wait for five to seven minutes and their personal music video is ready for viewing on Magisto and sharing via email, SMS, Twitter, Facebook and Google+.

Magisto has created a special "I Can't Change the World" video album for Paisley fans where they can share their personally created music videos and their love of his music. The video album is part of Magisto's recently launched "Open Albums" which introduces a new form of personal video networking that lets users celebrate a shared passion via personal movies and collective storytelling.

Brian Kaplan, Manager, Digital Marketing, for Sony Music Nashville, said, "We are pleased to be working with Magisto to offer Brad's fans a way to tell their own stories about how people they admire are changing their world. We are excited to use the Magisto technology to connect Brad Paisley's music with the real life stories of his fans."

Reid Genauer, CMO for Magisto, said, "Our mission at Magisto is to empower people to tell their personal stories in the most emotive way possible. In keeping with our mission, our partnership with Brad and our personal video sharing network represent a new way for musicians to share their music and their message. I'm excited to see the stories Brad's fans tell and the change they bring."

From now until Oct. 29, all Magisto-created movies that include the hashtag #changedmyworld in their title and Paisley's "I Can't Change the World" as the music bed will be entered to win special prizes. One Grand Prize winner will receive a Sony BluRay Home Theater System, Paisley's entire catalogue of albums including a signed copy of his current album Wheelhouse, and a personalized video message from Brad Paisley. Ten runners up will receive a signed copy of Paisley's Wheelhouse album, while creators of the 50 most-liked movies will receive complimentary one-year of Magisto Plus Premium. Videos will be shared and available for viewing on the Brad Paisley "Change the World" Open Album at Magisto.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

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