"Apps Economy" Pegged at over $25 Billion and Surging
The user experience of apps combines technical flexibility with
an artist’s touch. Engagement and context, such as who you are,
activity, place and time, a sense of belonging and real world
settings, matter. Interactions are becoming more natural and may
include touch, gesture, haptics, emotions, biometrics, brain waves,
eye movement and wearable sensors. Through app store ratings and
feedback via social media, developers are faced with immediate
feedback so the experience can be constantly improved.
The pervasiveness of apps generates countless new product and
service opportunities in home heating/cooling, medical devices, jet
engines, cars, home blood pressure systems and more. The
machine-to-machine and smart cities phenomena are logical outcomes,
and the "Internet of Things" is leading to both better connected
industries and societies.
The wide range of new software choices and architectures used
in designing and creating apps is changing the structure of apps.
While there isn't currently a definitive "best choice" among native,
web and hybrid app architectures, this could change, according to the
report. Each individual IT stack has become a mix-and-match stack, and
the client device is forever decoupled from the server, which, for the
most part, will reside in the cloud.
The selection of the right enterprise mobile platforms is
becoming increasingly important to support business goals. The managed
desktop is being replaced by dynamic apps, enterprise app stores and
bring-your-own technologies. Cross-functional challenges, such as
security and governance, take on new forms as employees bring their
own apps (not just devices) to work.
The emergence of an apps economy will become the main interface
to the Internet and the digital economy. Ecosystems are building
around connected things, which are increasingly connected to other
things and people. Today, the apps economy is estimated to be $25
billion in size with soaring app store sales.
FALLS CHURCH, Va.--(BUSINESS WIRE)--
(NYSE: CSC) today announced the release of a 49-page research report
on the global proliferation and escalating influence that tens of
billions of applications are now having on personal lives, business
operations and world economies. Entitled Apps rEvolution, the
report explores the impact of apps on an astonishing array of consumer
and business activities while simultaneously establishing a new model
for how information systems will be built and used in the future,
reinforcing the growing “apps economy.”
According to the study, with apps being embedded into just about
everything, the growing influence of mobility and cloud are yielding a
dramatic change in how applications are designed and delivered and how
work gets done as witnessed by the emergence of finder apps, check-in
apps, tap-and-pay apps, etc.
Lead author and CSC senior architectural specialist Dr. Erika Olimpiew
contends apps are becoming critical to both product and service
leadership in nearly every industry sector, representing the future of
how enterprises interact with customers, employees, partners and
Olimpiew reports that in redefining how applications are created,
distributed and consumed, the revolution is upending the traditional
client-server, browser-centric web model and breaking up monolithic
applications. Spurred on by the consumerization of IT, employee demand
for in-house business productivity and customer service apps has grown,
followed closely by demand for enterprise app stores and app management
tools in enterprises and government agencies.
Olimpiew argues that the underlying structure of the information
technology industry is changing. Lower barriers to entry and new apps
marketplaces have simplified production, distribution and consumption of
apps, with open application programming interfaces igniting
opportunities for innovation. As industries blur, apps are helping to
drive deeper integration between people, things, businesses and society.
In the report, she concludes by noting that the Apps rEvolution is
creating a robust and growing "apps economy."
Within the report are a progression of apps topics and conclusions:
“IT has a golden opportunity but must adopt different, outside-in
thinking and create strong relationships with business peers,” said Dan
Hushon, CSC’s chief technology officer. “IT can lead the enterprise to a
‘mobile first’ or even a ‘mobile only’ strategy, but IT must know when
to champion application programming interfaces and how to attract
developers to build apps leveraging these capabilities. The Apps
rEvolution, simply put, is about business change – creating new
experiences, inventing new products and services, and redefining
customer service while improving productivity and efficiency.”
is a global leader of next generation information technology (IT)
services and solutions. The Company's mission is to enable superior
returns on our client's technology investments through best-in-class
industry solutions, domain expertise and global scale. CSC
has approximately 87,000 employees and reported revenue of $13.8 billion
for the 12 months ended June 28, 2013.
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