News Column

The Orchard and Shock Till You Drop Ink Global Horror Film Distribution Deal

October 2, 2013


Shock Till You Drop YouTube Channel Launches with "Missionary" and "The Complex"

NEW YORK--(BUSINESS WIRE)-- The Orchard, a pioneering independent music, film and video distribution company and top-ranked MCN, has entered into a long term marketing & branding relationship with horror film web publisher, (a division of CraveOnline and Evolve Media). The multi-year global pact will see the companies combine their resources to acquire and market contemporary horror films through all home video channels including digital and DVD, beginning with the launch of the Shock Till You Drop YouTube channel. The Shock channel will feature two new hosted programs; one featuring host/comic Erin Darling. offers the most current and popular content in horror film and media, including reviews and commentary on the latest theatrical releases and television programs and is now available through The Orchard's Multi Channel Network, ranked #5 in the world by unique viewers (ComScore). Shock Till You Drop is a top online destination for all things horror, including news, sneak previews and reviews for its community of horror fanatics, and CraveOnline Media currently attracts over 25 million unique viewers monthly on its male oriented websites. The Orchard and Shock Till You Drop join their audiences through certified YouTube expertise, a shared affinity for the genre and proven marketing success.

The new partnership announces its first horror film acquisitions. "Missionary," directed by Anthony DiBlasi, starring Dawn Olivieri, Mitch Ryan, and Kip Pardue. "The Complex," a new film from Hideo Nakata, the director of "Ringu," "The Ring Two" and other critically-acclaimed and award-winning films; and two new thrillers from Continental Media - "SoLo," starring Annie Clark, Daniel Kash and Richard Clarkin, and "Bela Kiss" based on the famous true story of a Hungarian serial killer.

These Shock-bannered films will be made available for sale and for rental across all major online video services including iTunes, Amazon, Hulu, X-box, Playstation, Vudu and Netflix, as well as select films through Cable VOD and on DVD starting October 2013. "SOLO" will lead the partnership's new releases with a scheduled October 22nd release date.

Shock's Managing Editor, Ryan Turek, says: "I'm thrilled about this partnership and the launch of the YouTube channel. This is a natural evolution for, which has been on the frontline of horror. We've always got our eye on unreleased films from talented filmmakers and to now be able to give these films a home is exciting."

The Shock Till You Drop YouTube channel is part of The Orchard's owned & operated channel network. Each channel will be available through outlets including Hulu and Xbox and will focus on categories as diverse as action sports, children's and metal music.

About The Orchard

The Orchard is a pioneering music, video and film distribution company and top-ranked Multi Channel Network operating in more than 25 global markets. With a holistic approach to sales and marketing combined with industry-leading technology and operations, The Orchard amplifies reach and revenue across hundreds of digital, physical and mobile outlets around the world. The Orchard streamlines content owners' business complexity with an intuitive client dashboard, comprehensive rights management and tailored client support. Founded in 1997, The Orchard empowers businesses and creators in the entertainment industry. For further information, please visit

About CraveOnline Media

CraveOnline ( is the #1 male lifestyle destination reaching men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. As the largest male lifestyle publishing company, CraveOnline Media attracts over 22 million unique visitors per month (August 2013, Comscore). CraveOnline strives to get users the most up-to-date and coolest content on the web. For advertisers, CraveOnline produces custom, integrated media programs that leverage rich media, video, mobile and social in ways that allow the marketing message to be an uninterrupted part of the user experience. Recent brand advertisers include Schick, Wrigley, IKEA, Universal, LG, Nikon, Coke, Pepsi, Unilever. The company is based in Los Angeles with sales offices in New York, Chicago, San Francisco, and Toronto. CraveOnline is part of Evolve Media (

About Shock Till You Drop

Shock Till You Drop ( launched in 2007 and quickly became a premiere destination for film fans to get their fix of horror entertainment news and analysis. Shock Till You Drop offers readers round-the-clock news updates, editorials, interviews and reviews as well as The BloodCast podcast and video content like the popular talk show Choice Cuts. The site is operated by Ryan Turek, who has become a leading voice in the horror genre over the course of his 13 years of experience starting at He co-founded and, later, contributed to Fangoria and Rue Morgue Magazine. Shock Till You Drop is based out of Los Angeles and is part of the Coming Soon family (,

CraveOnline Whitney Ashley Director of Marketing Communications 310-449-1890 Ext. 8250 or Annie Carone Manager of Marketing Communications 310-449-1890 Ext. 8263

Source: CraveOnline

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