News Column

Staples Buys Runa Software Firm

October 2, 2013

Associated Press

FRAMINGHAM, Mass. (AP) Office products retailer Staples Inc. said Wednesday that it completed its acquisition of the Runa, an online shopping software company, for an undisclosed sum.

San Mateo, Calif.-based Runa helps online retailers boost sales by personalizing the shopping experience. Staples said Runa's technology will help it better serve its customers with real-time personalized items, offers and delivery estimates.

As part of the deal, Runa's facility in San Mateo will become a Staples lab and increase its staff in the coming months, Staples said.

Staples shares slipped 9 cents to $14.71 in morning trading. Its shares have traded in a 52-week range of $10.94 to $17.30.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Original headline: Staples buys software company Runa, no terms

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Source: Copyright 2013 The Associated Press. All rights reserved.

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