News Column

Sharp's "Art of Amazing 4K Film Competition" Launches with THX

October 2, 2013

YellowBrix

Call for filmmakers to create "amazing" 4K short films MAHWAH, N.J., Oct. 2, 2013 /PRNewswire/ -- Following the release of the 70" class AQUOS(R) 4K Ultra HD LED television, the first TV to receive the coveted THX 4K certification for picture quality, Sharp Electronics Corporation, along with the help of two other expert voices in picture quality, THX and RED, has announced the "Art of Amazing 4K Film Competition." Sharp is inviting independent filmmakers to celebrate the detail of 4K resolution by creating a short film (less than four minutes in length) that captures an amazing high resolution entertainment experience through "energy, light and scale."

In the official call for entries Sharp defines AMAZING as:

"The impeccable interaction of energy, light and scale. It's full of dynamic, precisely directed energy. It glows with crisp, radiantly bold light. Its scale is larger than life, its proportions exact."

Entrants are asked to submit short films, depicting their personal vision of energy, light and scale. Submissions will be judged based on their creativity, technical quality and the use of the above elements. Submissions will be accepted through Nov. 8.

"We believe that everyone should be able to experience picture quality so pure, so detailed that they are viewing the content as the director intended," said Mark Viken, vice president of marketing at Sharp Electronics Corporation. "To realize this goal we have launched the world's first THX certified 4K Ultra HD TV, which sets a higher standard for picture performance, and now we are calling on the creators of amazing content to help us embrace this mission and start a resolution revolution."

Four finalists will be selected by Sharp, THX and RED's REDucation team. Each finalist will receive a trip to the Shot on RED Film Festival in Hollywood on Dec. 4 and 5, where their film will be screened and the winner will be announced. The winner will also receive a Sharp 70" class AQUOS(R) 4K Ultra HD LED TV ($7,499.99 value) and a trip to the 2014 International CES(R) (Jan. 7 to 10) in Las Vegas, where their film will gain additional exposure while playing in Sharp's highly trafficked CES booth.

Sharp, THX and RED's REDucation network will announce four finalists on Nov. 14 with a winner to be chosen by a fan vote on Facebook. The video with the most votes will be the winner. The winner will then be announced live at the Shot on RED Film Festival on Dec. 5 in Hollywood. Fans who vote are also eligible to win a Sharp AQUOS 4K Ultra HD LED TV.

The "Art of Amazing Film Competition" is open to all films under four minutes that are filmed in 4K. For complete submission requirements visit: https://www.facebook.com/SharpAQUOS/app_1389786591254942

About Sharp Electronics Marketing Company of America (SEMCA) SEMCA is the U.S. consumer electronics sales and marketing arm of Sharp Corporation, a worldwide developer of one-of-a-kind home entertainment products, appliances, networked multifunctional office solutions, solar energy solutions, LED lighting and mobile communication and information tools. Leading products include AQUOS(R) LED TVs, Insight(R) Microwave Drawer(R) ovens, and Plasmacluster(R) air purifiers.

About RED Digital Cinema In 2006, RED Digital Cinema began a revolution with the 4K RED ONE digital cinema. By 2008, the camera that changed cinema also began to change the world of stills. The same camera being used to shoot features like The Hobbit and The Girl with the Dragon Tattoo was being used to shoot covers for magazines such as Vogue and Harper's Bazaar. Additionally, the EPIC and SCARLET and 6K EPIC DRAGON cameras are built around a modular foundation that gives the flexibility of full customization for each shoot. For more information, visit www.red.com.

About THX Ltd. From the big screen to your screen, THX ignites your passion for exciting entertainment experiences. Founded by George Lucas and recognized by audiences around the globe, THX is synonymous with the design and certification of world-class cinemas, premium audio systems, 4K TV's and blockbuster movies. Products featuring THX technologies defy convention and define quality in their class, whether in the cinema, in the home or on the road.

SOURCE Sharp Electronics Corporation

A service of YellowBrix, Inc.


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