News Column

Break Media and Tupelo-Honey Raycom Launch "Follow Channel"

October 2, 2013

YellowBrix

Digital sports lifestyle destination offers glimpse into the lives of pro athletes; series kicks off with Miami Heat's Chris Bosh and Seattle Seahawks' Richard Sherman

LOS ANGELES--(BUSINESS WIRE)-- Break Media, through its leading men's lifestyle property Made Man, has partnered with sports and entertainment production company Tupelo-Honey Raycom to launch the "Follow Channel" [YouTube.com/FollowChannel], a dedicated YouTube channel and sports lifestyle destination with exclusive access to the most talked about pro athletes in the NFL, NBA and more. From morning until night over several weeks, crews will track the daily ins and outs of athletes' lives to give fans an unprecedented look into what motivates a superstar when they are off the field. The first "follow" kicks off today with Seattle Seahawks All-Pro Cornerback Richard Sherman as he and his NFC West-leading Seahawks continue their impressive 4-0 start this season. Two-time NBA champion and eight-time NBA All-Star Chris Bosh of the Miami Heat is a partner in the channel and will participate in a "follow" in October, with additional athletes to come.

"I am excited to partner with the 'Follow Channel,'" said Chris Bosh. "Watching the progression of social media and digital media and the use of technology is something that has always interested me. I am honored to be an athlete ambassador and look forward to bringing new content on and off the court."

Creative Artists Agency (CAA) facilitated the partnership between Break Media, Tupelo-Honey Raycom, Chris Bosh, and Richard Sherman. The collaboration brings these superstar athletes to Break Media's Made Man, one of the top men's lifestyle digital properties with the sports entertainment expertise of Tupelo-Honey Raycom. Cary I. Glotzer, CEO, Tupelo-Honey Raycom and Mitch Rotter, EVP Programming, Break Media are co-executive producers on the channel.

"'Follow Channel' allows athletes who want to showcase their lives off the field to connect with fans and address what's important to them," said Mitch Rotter, EVP Programming for Break Media. "The goal of the channel is to give viewers a behind the scenes look into the lives of these incredible athletes and the opportunity to get to know them on a personal level."

The digital video marketplace lacks a sports lifestyle destination. By capturing the biggest names in sports in their daily lives, "Follow Channel" aims to fill that gap with smart and engaging video content. For each participating athlete, three episodes will be released weekly on YouTube.com/FollowChannel and MadeMan.com/FollowChannel. Each timely episode gives fans a unique view into the stress and excitement that goes into preparing for a pivotal game, quirky pre-game rituals, and how athletes balance work and family. Footage is released within days of filming to keep the content relevant.

"I'm excited to be a part of 'Follow Channel' and show my fans more of who I am when I'm off the field," said Richard Sherman. "It's been a fun ride having the camera crew follow me around these last few weeks and I'm glad fans will finally get to see the finished product!"

Made Man is home to a variety of original video content including Speakeasy with Paul F. Tompkins along with news and advice on style, fitness, sports, food & drink, dating, current events and pop culture. For more information on the "Follow Channel" and to stay up to date on the latest news, visit www.Facebook.com/FollowChannel and @FollowChannelMM.

About Break Media

Founded in 2004, Break Media is a Los Angeles based digital media company and the leader in male-targeted content creation and distribution. The company reaches more than 85 million unique visitors per month across its digital properties, including the #1 comedy video site Break.com and top men's lifestyle property MadeMan.com, and maintains a growing presence on emerging platforms with more than two million YouTube subscribers and five million mobile app installs. Break Media's internal production studio and programming team creates award winning branded entertainment programs and top original video content including Man at Arms, Speakeasy and Honest Trailers. Break Media also recently announced its expansion into feature-length development and distribution, partnering with up and coming filmmakers, established producers and top film studios.

Experts in understanding men, Break Media launched the Acumen insights portal in 2012, as well as industry leading annual study, The Acumen Report: The Definitive Guide to Men, which provides unparalleled insight into men's lifestyles and behaviors.

About Tupelo-Honey Raycom

Founded by Cary Glotzer in 1997, Tupelo-Honey Raycom is a full-service production company that creates sports and entertainment programming for broadcast and cable television, live events, broadband and mobile. Follow Channel was created by Tupelo in 2012. Packaging over 200 live sports and entertainment events per year, THR's current client list includes: the NBC Sports Network, CBS Sports, ESPN, NY Giants, YES Network, Major League Soccer, NFL Network, World Series of Fighting, Houston Dynamo, FC Dallas, Chicago Fire, Real Salt Lake, Arena Football League, and the Mountain West Conference. Tupelo-Honey's main office is located in midtown Manhattan in a 23,000 square foot facility that includes state of the art post production capabilities. Tupelo-Honey Raycom is also the managing partner in the established reality show based company, MY Tupelo Entertainment which has created and produced such shows as Pros vs. Joes, Ghost Adventures and Baggage Battles. Further information about Tupelo-Honey Raycom can be found at www.tupelohoney.net.

Break Media Laura Klang-Glienna, Sr. Manager, Corporate Communications 310-360-4141 ext 363 lkg@breakmedia.com or Tupelo-Honey Raycom Frank Kay, 704-534-1617 FKay@RaycomSports.com

Source: Break Media

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