startup acquires rival, plans to expand -->
The acquisition will allow Tailwind to expand its services and migrate PinReach's users over to the Tailwind platform, said
"It was great timing that it was available and it was another company directly in our user space," Maloney said.
PinReach was one of the first Pinterest analytics services and was acquired by the
"When Nervewire acquired PinReach last year, our intent was to learn as much as we could about Pinterest as quickly as possible, so that we could better serve our clients and prospects," said
"We achieved that objective and are happy to see PinReach join the Tailwind family."
The terms of the sale to Tailwind were not disclosed.
PinReach launched in 2012, around the same time as Tailwind. Both companies were among some of the first tools for companies that use Pinterest to market their products to measure their reach.
Tailwind's acquisition of PinReach helps secure the company's position as a leader for Pinterest analytics, Maloney said.
Tailwind offers Pinterest analytics and a marketing suite that features tools that help companies extract maximum value from Pinterest. The company is also in the process of developing additional cloud-based software services that will be launched later in 2013 and 2014.
The company has nine full-time and four part-time employees mostly split between
About 3,000 brands and agencies use Tailwind to identify things like brand following on Pinterest and repins. Riding the tide of Pinterest's growing popularity, Tailwind plans to roughly double the size of its staff over the next six to eight months, Maloney said.
"PinReach was known for measuring influence of individuals on Pinterest -- not something we had focused on in the past because we were more focused on performance metrics" Maloney said. "Certainly the acquisition will help extend our position as the leader of the market by extending their user base into our products and help us have that many more customers."
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