By a News Reporter-Staff News Editor at Information Technology Newsweekly -- Data detailed on Information Systems have been presented. According to news reporting originating from Hong Kong, People's Republic of China, by VerticalNews correspondents, research stated, "We explore how Internet browsing behavior varies between mobile phones and personal computers. Smaller screen sizes on mobile phones increase the cost to the user of browsing for information."
Our news editors obtained a quote from the research from the City University of Hong Kong, "In addition, a wider range of offline locations for mobile Internet usage suggests that local activities are particularly important. Using data on user behavior at a (Twitter-like) microblogging service, we exploit exogenous variation in the ranking mechanism of posts to identify the ranking effects. We show that (1) ranking effects are higher on mobile phones suggesting higher search costs: links that appear at the top of the screen are especially likely to be clicked on mobile phones and (2) the benefit of browsing for geographically close matches is higher on mobile phones: stores located in close proximity to a user's home are much more likely to be clicked on mobile phones. Thus, the mobile Internet is somewhat less 'Internet-like': search costs are higher and distance matters more."
According to the news editors, the research concluded: "We speculate on how these changes may affect the future direction of Internet commerce."
For more information on this research see: How Is the Mobile Internet Different? Search Costs and Local Activities. Information Systems Research, 2013;24(3):613-631. Information Systems Research can be contacted at: Informs, 5521 Research Park Dr, Suite 200, Catonsville, MD 21228, USA.
The news editors report that additional information may be obtained by contacting A. Ghose, City University of Hong Kong, Coll Business, Kowloon, Hong Kong, People's Republic of China. Additional authors for this research include A. Goldfarb and S.P. Han.
Keywords for this news article include: Asia, Hong Kong, Information Systems, People's Republic of China
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