The Customer Edge is a new multimedia resource for all things related to delivering engaging, profitable customer relationships - for marketers, sales professionals and service executives. With exclusive video content, feature articles, social feeds and conversations, The Customer Edge is your one-stop shop for learning, sharing and networking with peers, all from your desktop, tablet or smartphone. Subscribers to The Customer Edge also get exclusive access to all video content, white papers and newsletters covering the latest updates. This growing community of marketing, sales and service professionals, stays up to date with industry news, case studies, discussions, expert opinions and how-to guides.
Your customers live in the moment - relying on social media and mobile devices to interact with friends, make purchases, share opinions... and seek help when facing a problem. Companies who recognize this changing behavior are seeing the opportunity to build advocacy through excellent customer service. They are turning to the latest technology and tools to help them win the heart and mind of their customers.
So what can companies do to boost their service game and turn their customers from frustrated followers to fervent fans?
Title: At Your Service: Winning the Heart of the 21st Century Customer
Promotional Social Hashtag: #CustomerEdge
Marketing and Social Expert Guests:
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