By a News Reporter-Staff News Editor at Information Technology Newsweekly -- Fresh data on Information Technology are presented in a new report. According to news reporting from Frankfurt, Germany, by VerticalNews journalists, research stated, "Taking a structuration perspective and integrating reciprocity research in economics, this study examines the dynamics of reciprocal interactions in social question & answer communities. We postulate that individual users of social Q&A constantly adjust their kindness in the direction of the observed benefit and effort of others."
The news correspondents obtained a quote from the research from Goethe-University, "Collective reciprocity emerges from this pattern of conditional strategy of reciprocation and helps form a structure that guides the very interactions that give birth to the structure. Based on a large sample of data from Yahoo! Answers, our empirical analysis supports the collective reciprocity premise, showing that the more effort (relative to benefit) an asker contributes to the community, the more likely the community will return the favor. On the other hand, the more benefit (relative to effort) the asker takes from the community, the less likely the community will cooperate in terms of providing answers."
According to the news reporters, the research concluded: "We conclude that a structuration view of reciprocity sheds light on the duality of social norms in online communities."
For more information on this research see: You scratch someone's back and we'll scratch yours: Collective reciprocity in social Q&A communities. Journal of the American Society for Information Science and Technology, 2013;64(10):2069-2077. Journal of the American Society for Information Science and Technology can be contacted at: Wiley-Blackwell, 111 River St, Hoboken 07030-5774, NJ, USA. (Wiley-Blackwell - www.wiley.com/; Journal of the American Society for Information Science and Technology - onlinelibrary.wiley.com/journal/10.1002/(ISSN)1532-2890)
Our news journalists report that additional information may be obtained by contacting P.F. Wu, Goethe Univ Frankfurt, Fachbereich Informat & Math, D-60325 Frankfurt, Germany.
Keywords for this news article include: Europe, Germany, Frankfurt, Information Technology
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