? ? Struggling Taiwanese phone manufacturer HTC launched its latest plus-sized handset in Beijing yesterday, hoping to cash in on the fast growing Chinese market where users are demanding increasingly larger screens. The "One Max", which boasts the widest display in the HTC family at 5.9-inches and a fingerprint scanner, is to be rolled out around the world from the middle of the month, the company said. The device which sits in the so-called "phablet" category where handsets are larger than average smartphones but smaller than tablets will not receive its Taiwan or Unites States launch until later this week, although reporters in Taipei were briefed on the new device yesterday. Analysts said it was in China where the Taiwanese manufacturer hoped the One Max would prove popular as it struggles against its more popular rivals Samsung and Apple. "It is reasonable that HTC is now giving priority to China as it is expected to emerge as the most fast growing and biggest smartphone market in the world," a senior industry analyst said. He was mindful of a pledge by HTC chairwoman Cher Wang to take a 20 per cent share of China's lucrative hightier smartphone market by next year. But the analyst predicted the amount of One Max handsets HTC is able to ship to China would not be high enough to significantly lift up the company's fortunes. According to research firm IDC, sales of smartphones in China could grow 25pc in 2014 to 450 million units from a forecast 360m for 2013. The Taiwanese firm held a 4.6pc share of the global smartphone market in 2012, sharply down from 8.8pc a year earlier. Samsung held a 30.3pc stake while Apple had 19.1pc, according to research firm IDC. ? ?