Alcatel One Touch, an international handset brand owned by China-based vendor TCL Communication Technology, on October 14 unveiled a mid-range smartphone, Idol X, for launch in the Taiwan market on October 16 through exclusive cooperation with Chunghwa Telecom (CHT) for contract-bundled sale, according to vice president and general manager for Smart Connectivity Business Division Vittori Di Mauro for TCL Communication.
Idol X features the MediaTek-developed MT6589T 1.5GHz quad-core processor, a 5-inch Full HD IPS touch screen, Android 4.2, 2GB RAM and 16GB ROM, a 13-megapixel rear camera and a 2-megapixel front camera, thickness of 6.9mm and a weight of 120g. At a contract-free retail price of NT$10,900 (US$368), Idol X will sell at NT$3,990 bundled with a 24-month contract at a fixed monthly charge rate of NT$533. Senao, a handset and consumer electronics retail chain of which CHT is a major shareholder, will provide after-sale and maintenance services for Idol X.
The launch of Idol X marks reentry of Alcatel One Touch into the Taiwan market, local handset retail channel sources indicated. TCL Communication sold 36 million handsets globally in January-September 2013, with 9.9 million units of which were smartphones, the sources indicated. TCL Communication is expected to sell 50 million handsets around the world in 2013, including 18 million smartphones of which about 90% are under the Alcatel One Touch brand in markets except China, the sources pointed out.
Alcatel One Touch ranks third or fourth among handset brands in Latin America and first or second in Mexico, Mauro said. In addition, Alcatel One Touch has seen good sales performance in many European countries such as Russia, France, Italy, UK and Spain, Mauro indicated.
TCL Communication has expanded in-house annual production capacity at its factory in southern China from 60 million handsets to 120 million units, Mauro pointed out. This implies that TCL Communication will decrease ODM orders released to Taiwan-based makers.