Cisco announced it will be returning to Gitex for yet another year to showcase a range of innovative, ground-breaking technology solutions, product lines and services. Key focus for the company at this year s show will around its robust and secure core routing, switching, mobility and services, Cisco s immersive Collaboration solutions, Cisco s unified and guaranteed Data Center/Virtualisation/Cloud offerings, architectures for a world-class network and the company s world class financing solutions.
Over the next ten years, the Internet will provide phenomenal opportunities for businesses and individuals throughout the Middle East region and Cisco is at a very exciting, pivotal place being at forefront of Internet of Everything (IoE), an era where the Internet has the potential to dramatically improve the lives of everyone on our planet.
Cisco s presence at Gitex will be engineered to demonstrate how technology will and is already evolving to embrace the new opportunities. The Cisco stand at Gitex will incorporate demonstration zones to showcase the company s technology in a real life/day-day environment focusing primarily on: Cisco s video surveillance solutions, the next phase of Cisco s vision for collaboration, the latest wireless products and demonstrations to support the latest Bring Your Own Device (BYOD) trend, and unveiling the latest hardware components for the next phase of the company s unified computing strategy. Cisco s stand will also feature a designated area for its strategic partners.
We see Gitex as an important, pivotal landmark for placing the Middle East at the forefront of global technology growth and innovation. Key technology market transitions including video, cloud, mobility and security, as well as Internet of Everything, will impact all areas of business operations globally as well as in the Middle East and as businesses evolve and the speed of change rapidly increases, communication and information will be crucial, commented Mike Weston, Vice-President for Cisco s Middle East Region. Cisco s commitment to the Middle East is underlined by its continued focus on innovating and bringing the best-in-class solutions that will deliver the transformation and the results that businesses across the region seek. The company is at the forefront of providing network-based technologies that help organisations innovate, drive new business models, increase productivity and create new jobs.