The Portico TV service from Net2TV is now available on Toshiba America Information Systems, Inc., Digital Products Division laptops and tablets via Toshiba's Start 360 launch page.
According to a release, the service provides free, advertising- supported television programming in special-interest areas including food, news, technology, entertainment and independent film. This announcement marks the first time Net2TV's Portico TV app has been available on devices beyond connected TVs.
The Toshiba Start 360 launch page can be accessed on any Toshiba laptop or tablet. Portico enriches the Toshiba Start 360 experience by giving Toshiba customers access to full-length, interest-niche TV programming.
"We are constantly looking for ways to improve our customers' experience on our products," said Terry Cronin, vice president of business development and channel marketing, Toshiba America Information Systems, Digital Products Division. "With Net2TV's Portico TV service, we are offering a new way for our customers to access content they care about - and ultimately giving them more choice with multiple viewing-platform options."
The company noted that Net2TV's Portico TV service offers a traditional TV experience. It brings the best of the traditional television viewing experience together with free, program-length shows in niche programming. Net2TV works with established media brands like Bonnier's "Popular Science," with online video producers like Newsy and Celeb TV who offer short-form programming, and with independent film and documentary producers like CINEQUEST. The company curates these pieces and packages them into full 30-, 60-, or 90-minute television programs for Internet-connected TVs, Roku and now Toshiba tablets and laptops.
"Viewers today expect to enjoy quality programming on a variety of devices - from a large screen in the living room to a laptop, tablet or phone," said Tom Morgan, Net2TV co-founder and CEO. "Working with Toshiba, we're now able to bring a more traditional television programming experience to laptops and tablets. We are making Portico TV available anywhere viewers want a true TV experience."
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