Jackson’s electronic product reference guide, “Genius,” improved
customer service and demonstrates dedication to technology enhancements
“Ranking on the InformationWeek 500 is a notable achievement for our organization and a testament to the hard work and creativity of our associates,” said
Built in-house, the Genius system is an internal, digital reference guide that produces contract-specific information for Service Center associates. It allows associates to expertly discuss product features specifically pertinent to each individual customer’s Jackson contract. Genius quickly compiles and “pushes” information specific to the caller’s product to the associate within seconds, including different benefit options and state variations, to provide the correct information in real time and in an easy-to-understand format.
“Jackson takes pride in the fact we have won the World Class Customer Satisfaction Award for our Service Center every year since 2006 because of our proven commitment to serving the diverse needs of policyholders,” said Sopha. “The new Genius system allowed us to enhance the technology to quickly filter through the tens of thousands of different policies, features and benefit combinations we offer, answering customers’ questions faster and more thoroughly.”
InformationWeek identifies and honors the nation’s most innovative users of information technology with its annual InformationWeek 500 listing, and also tracks the technology, strategies, investments and administrative practices of some of the best-known organizations in the country. Unique among corporate rankings, the InformationWeek 500 spotlights the power of innovation in information technology.
“The theme of this year’s InformationWeek 500 is digital business. It’s a movement, rooted in data analytics, mobile computing, social networking and other customer-focused technologies, that are turning companies and industries on their ear,” said InformationWeek Editor in Chief