Many vendors are moving to the PC plus era — computers, laptops, smartphones and televisions — as connectivity among devices is gaining traction.
"There is no point in leaving our core sectors and [running] after the smartphone segment, which we have left before," said
"We lost around four percentage points of market share in the last two quarters. Bigger markets like the
He said Gitex is always better than the previous year. If the trend continues "we expect our sales to rise 20 per cent [from] last year".
He said the
These are the events where vendors and retailers try to maximise their business. It is difficult to predict growth. "If you have a good event like this, then growth happens. Gone are the days where customers look for new technology. The replacement cycle is not happening now and this happens only when promotions like these happen, otherwise consumers stick to their old devices," Varghese said.
"We have been not in the tablet game for the last couple of years. We were trying to differentiate the tablet technology. We have it in some markets and it is doing well. We have decided to enter into the low-priced tablet segment, which starts from Dh549."
This is the project "we are looking at for the next one year.
He said customers are looking for reliability, better technology and quality products even for that price range. So if the branded vendors come out with low-cost tablets they can leverage it out and take complete share from the unbranded vendors.
"We are coming out with Windows tablets during the holiday season. We will be launching around eight tablets this year," Varghese said.
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