News Column

Ranbir Kapoor's Besharam sinks at the box office after record collections [Financial Express (India)]

October 11, 2013

YellowBrix

There were high expectations from

Besharam

at the box office. The Ranbir Kapoor starrer which also had Rishi, Neetu coming together for the first time, should have turned out to be a winner. But looking at the five day collections of about Rs 47.69 crore, the film seems to have fallen short of expectations.

An impressive opening

Besharam

which released on Gandhi Jayanti, October 2, saw a record breaking opening of Rs 21.56 crore. But according to Taran Adarsh, the collections slipped to Rs.7.13 crore on Thursday, Rs.5.68 cr on Friday, Rs.5.94 cr on Saturday and Rs.7.50 cr on Sunday. The audience had accepted the adult comedy

Grand Masti

, but they seemed to have rejected Kapoor's antics. According to Adarsh, the international collections for

Besharam

were A$14,646 in Australia, NZ$ 6,537 in New Zealand and "58,494 in U.K on the opening day.

Content matters

"The cost of the film was around Rs 80-85 crore and there were huge expectations keeping in mind the reputation of the principal actors, but the dip on the second day, although being a working day was substantial. People have rejected it because of the toilet humour, no story no good music and only one star to carry the film," says trade analyst Amod Mehra.

Trade analyst Komal Nahta conceded with Mehra that the film's collections were way below expectations because of the weak content. "After seeing its performance over five days, there is no way the film will pick up. Getting the three Kapoors together did not work at all," stated Nahta.

The single screen audience has also rejected the film outright according to Manoj Desai, Executive Director, G7 theater, Mumbai. "The film is a complete washout and the exhibitors are suffering. The occupancy has been around 45 per cent after the opening day. But the film has an advantage because there is no big release till

Boss

which releases on October 16," he said.

Exhibitors of multiplex theaters share the same grouse. "We were expecting good business from

Besharam

and had allotted 95 per cent shows to the film.

Besharam

will do below average business as the theaters are almost empty. There has been no good word-of-mouth publicity from the audience either and the critics have trashed the film. Till

Boss

releases on Wednesday, there is no big release," said a representative of a multiplex chain.

According to Adarsh, while films like

Grand Masti

in its fourth week has earned surplus of Rs 100 cr nett,

The Lunchbox

, and

Phata Poster Nikhla Hero

currently in their third week have earned Rs 18.80 cr and Rs 36.50 cr respectively. These films are currently relegated to one or two shows in multiplexes.

Satellite rights

The satellite rights of

Besharam

were bought by Zee network. Jayantilal Gada, CMD Pen India agency for Zee network said that he could not disclose the figure, but added that there is an exit clause in the contract linked to the film's performance. "But we will take a call after 30 days," said Gada.

Foreign affairs

Even the Hollywood releases, the American crime drama

Runner Runner

and

Diana

, did not get a very good response from the audience. The occupancy in the first week for

Diana

was 20-25 percent, while for

Runner Runner

it was even less. But

Prisoners

, which is in its second week has an occupancy of 50 per cent, while

Rush

is doing excellent business with 85 per cent occupancy in its third week pan India.

Arrival of Boss

There's not much hype created around

War Chhod Na Yaar

and

Baat Bann Gayi

which release on October 11. However, there is Akshay Kumar's

Boss

which releases on Eid day, October 16. "There's a reasonable amount of curiosity around

Boss

," said Nahta. Mehra on the other hand is non-commital. "If Akshay manages to entertain with

Boss

, then the film could be an average hit because Akshay's films generally have a big budget (around 90 crore)."

Copyright 2013 The Indian Express Online Media Pvt. Ltd., distributed by Contify.com

Credit:

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