Bottlenose announced the launch of Nerve Center, an application for Trend Intelligence from social and business data streams. According to a release, understanding the trajectory of trends emerging from streaming big data like social messages is a central challenge facing enterprises. Nerve Center automatically finds trends that signal what the world is thinking and feeling, and separates trends that matter from those that are incidental.
Bottlenose customers today use Nerve Center in real-time brand marketing, but the company noted that it expects Trend Intelligence will become a strategic advantage across multiple enterprise functions, as real-time pressures build in sales, support, and human resources. Trend Intelligence applies equally well to any kind of stream data, from public social networks to internal enterprise application data streams, and everything in between.
"Today, businesses are blind to the present. They have invested to understand their past, and to try to predict the future, but they have not invested in understanding the present. A new breed of real- time business intelligence is desperately needed," said
Marketing opportunities are gained and lost in the present, a reality imposed by the immediacy of a market's voice shouting via the mobile internet. Bottlenose Nerve Center gives marketers an early warning to respond to real-time forces, improve overall engagement, boost cost-efficiency, and drive top line results.
Applying principles of Trendfluence, Bottlenose reported that Nerve Center measures and reveals the "shove" of trends, and ranks them by impact. This helps customers identify, anticipate and instigate trends that drive businesses. Bottlenose Nerve Center combines massive data ingestion, natural language processing, and statistical algorithms to find relevant trends.
Through rich visualizations, Nerve Center users spot trends, anticipate their direction, determine which may boost or threaten a brand, and see how to instigate trends that support objectives. An array of easy-to-comprehend dashboards spotlight trending content, people, sentiment, hashtags, topics, and their origins, all of which can be investigated in depth.
Bottlenose has 22 patents pending for its array of Trendfluence technologies delivering Trend Intelligence.
Whether used for exploiting opportunities or understanding threats, the common thread of practical applications for Nerve Center by Bottlenose customers is real time comprehension of their market's aggregate influences.
Bottlenose noted that Nerve Center customers include Pepsi,
-Spot emerging marketing opportunities and threats
-Gather customer and audience insights
-Analyze and benchmark against competitors
-Monitor brand health and measure the effectiveness of marketing
-Optimize real-time marketing and advertising keyword buying
-Visualize and engage with live events and their audiences (product launches, crises, sports games, TV shows, etc.)
-Cross-correlate social trends with enterprise and industry data sets (sales, Web site analytics, marketing and advertising performance, the stock market and TV ratings)
"The Bottlenose platform does real-time data mining and statistical analysis to help enterprises discover and track the emerging 'unknown unknowns' that traditional listening and social monitoring tools would miss," said Dominiek ter Heide, CTO and co- founder, Bottlenose. "Traditional social listening tools with their process orientation have their place in digital marketing tactics. But as real-time pressures build, our customers also need to be alerted to hidden and over-the-horizon trends they have no way of discovering today."
Bottlenose focuses exclusively on Trend Intelligence from stream data sources. Bottlenose Nerve Center provides an enterprise-grade, real-time dashboard for discovering, tracking, and acting on influential trends as they form and spread in social and enterprise data streams.
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Bottlenose announced the launch of Nerve Center, an application for Trend Intelligence from social and business data streams.
According to a release, understanding the trajectory of trends emerging from streaming big data like social messages is a central challenge facing enterprises. Nerve Center automatically finds trends that signal what the world is thinking and feeling, and separates trends that matter from those that are incidental.