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"Having a presence on social networking sites is no more an option. Businesses that want to survive and grow need to take social networks seriously and interact with users," Pranatharthi Haran, ASEAN executive of web experience and social business at
"In countries, where Internet penetration is on the rise and social media usage is high, it is a must for businesses to pay attention to what is happening on social networks and what is being said about their services and products," Haran added.
"Social media networks help businesses get feedback on their services and products. If businesses professionally and constantly interact with customers on their Facebook page or Twitter account and reply to their queries they will be able to create a digital community of customers, which will benefit their business grow," he continued.
According to the expert, people nowadays resort to their
"Therefore, businesses that have an active presence on social media are referred to and their reputation and the services they provide is easily rated on social media," he said.
A recent survey by
There are more than 2.7 million Facebook users in
"By interacting with customers on social media networks, businesses can address questions by their clients. If there are negative comments on their services and products, they can also benefit from this data to enhance their work," Haran indicated. "Social media is a game changer and businesses should think of social networks as an opportunity to increase their audience."
"The way people rate things nowadays differ from it was in the past. A person can ask his list of friends about a certain shop or products and gets a feedback in seconds," Hebner told The
"There is no excuse for any business not to use social media anymore. Overwhelming majority of the world's population have mobiles and use social media around the clock," said Hebner.
In a session Thursday on "How Social Businesses are Driving Results", experts stressed the importance of social media to companies of all sizes.
"Engagement with customers through social networks is crucial and is the key for long-term success," Rennie stressed during the session, where experts also looked into how social networks can help increase employees' productivity and performance.
The 3-day conference, held under the title or a "New Era of Smart", included several sessions on cloud computing, big data and analytics, latest IT trends, the future of mobile applications, how enterprises can become smarter by adopting new technologies, among others.
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