Android smartphones -->
Given that rivals
"I think having variety in your lineup is essential," said Docomo President
The 10 new smartphones are all powered by Android, and Docomo plans to push three of them with strong ad campaigns and discounts -- the Aquos Phone Zeta by
Last month, market leader Docomo finally gave in by deciding to sell the latest models of Apple's iconic smartphone, the iPhone 5s and 5c, to halt the erosion of its customer base. But in what may be a case of too little, too late, Docomo lost 66,800 net customers that month, its worst net loss ever, while Softbank gained 270,700 customers and
Kato remained optimistic, blaming the drop on lack of customer awareness and its own inexperience with the popular iPhone.
"It's still too soon to judge whether we are falling behind the competition," he said.
Kato said Docomo hasn't been able to keep up with demand and didn't even have enough handsets to distribute to all of its 2,400 shops.
Its other new smartphone units include
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