The huge demand of smartphones and tablets is taking audio devices to the next level in terms of sales, according to an industry specialist.
"We are absolutely in the right business,"
Audio industry is doing fantastic and it's like never before, thanks to rising demand of smartphones and tablets, Malani explained. Audio is all about innovation of concepts and ideas, he added.
"Now evolution of headphones is all because of smartphones," he said, adding that headphones are one of the fastest growing industries.
The company has its own three brands for three different target customers. "We have JBL brand, which is more colourful and trendy and it's for the mass.
"It's an unprecedented time for us. Earlier this year, we introduced Flip device, which has become the top seller," he said. Harman house is participating in the ongoing Gitex Shopper after a long gap. "The show is not the place to launch new products. It's a place for deals and bundles," Malani said.
"Our offers are genuine and clean cut. We are not giving things, which people don't need. We are giving value back offers. So it's a guaranteed 10 per cent cash back that goes up to 30 per cent and there is no 'try again' in our scratch and win coupons," he said.
"If you bought something, the minimum would be ten per cent. Its big value back in electronics industry where profit margin is very low," he explained.
The company is offering amazing multimedia bundle packages that have been aggressively priced for both dealers and end consumers at this year's edition. The move reflects the company's continuing commitment to bolster the consumer experience through the offer of world renowned high quality brands that provide high quality sound.
During the event, Harman house is offering 10 to 30 per cent discounts on premier products like AKG,
The company is throwing the spotlight on their AKG line of products, repositioning its prices and value proposition, particularly across its wide range of headphones that cater to different individuals.
By making the product line more affordable, consumers will now have the opportunity to purchase and own a high quality product that provides high quality sound and a more heightened listening experience.
"We are very excited to offer our new bundle packages for Gitex Shopper 2013, the largest and most influential consumer IT and electronics sales event in the
"This year, we are looking to connect with our consumers by offering them multimedia products that not only allow them a truly different audio and visual experience, but also letting them have more value for their money. Aside from presenting shoppers with great deals on
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