Now in their third year, The
For the "Best use of Search - Finance" and "Best PPC Campaign" categories, Greenlight has been nominated for the novel PPC strategy and approach it undertook for its client L&G Investments which saw it net 414% more ROI from Paid Search for ISA's.
The project involved segmentations of keywords at a very granular level, the integration of Usage & Attitudes segmentation profiling and keyword visualisation/modelling, to create laser targeted Paid Search creative messaging, made possible via Greenlight's proprietary Hydra platform. This was then deployed across Paid Search for the 2013 season to dramatic commercial effect.
The agency's transformation of RS Components into a
Hydra, Greenlight's proprietary multi-faceted data aggregation and visualisation platform has been nominated for two awards - "Innovation" and "Best SEO Software".
Incurring paid clicks on keywords which businesses already rank for naturally, can typically waste up to 20% of the Search budget, whilst multiple listings for the same keywords in Natural and Paid Search do not always deliver incremental clicks.
Hydra uses the Microsoft Azure cloud and a browser-based interface, to fully customise, manage and analyse digital strategy. Using patent-pending technology, it is the only solution that can calculate the true SEO/PPC efficiency of brands' keyword sets, thereby increasing ROI by eliminating overlap.
Hydra is the only solution on the market which has inbuilt toolsets and frameworks to determine, measure and reveal exactly how SEO and PPC compliment or cannibalise each other and the true cost of clicks and sales. With no tools to glean this insight, the effect has lain hidden thus the true cost has remained understated, and 'unknown'.
Winners will be announced at the awards ceremony taking place at
Notes to Editors:
Greenlight is a leading independent digital marketing agency. With over 100 blue-chip clients including Santander, Sky and ghd, Greenlight is a leader in the digital marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future.
Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research and speaking at trade events. Founded in 2001, Greenlight is headquartered in
CONTACT: For further information, please contact:
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