The total mobile phone market in Australia and New Zealand, including feature phones and smartphones, dropped by 5 percent quarter-over-quarter and over 20 percent year-on-year with over 2.6 million devices shipped in the second calendar quarter of 2013. The contraction in the total market is mainly attributed to the declining feature phone segment in which shipments fell by over 45 percent compared to last year, according to IDC. There was also a slight decline in smartphones shipments during the period, highlighting a surprising slowdown in demand for these devices. Despite the quarter witnessing some notable product launches like Samsung's flagship Galaxy S4, smartphones shipments witnessed a marginal fall compared to the previous quarter, which suggests that the majority of mobile users have already made the transition to a smart device.
Although iOS continues to command a loyal following in the Australia and New Zealand market, Android was able to pip iOS as the leading operating system in the market. Android benefited from Samsung's solid performance as well as the push by other Android vendors. Android and iOS combined accounted for more than 90 percent of all smartphones shipped into the region in Q2. Windows managed to secure the third spot followed by BlackBerry.