Pact, the UK trade association representing and promoting the commercial interests of independent creative content producers, released details of a commercial agreement that gives Pact members six months of free, unlimited access to the Epidemic Sound library of production music.
"Music is an important creative component in TV and filmmaking and it can also be an expensive part of the production process," said John McVay, chief executive at Pact. "Our indies now produce more hours of content for British TV than the BBC, so this is a substantial offer -- will save independent producers hundreds of thousands of pounds -- and Pact is all about helping its members make or save money."
Under the agreement, the 500+ Pact member companies will have free use of the cloud-based Epidemic Sound library and super-fast tools for music search, exploration, editing and download. After the agreement expires in March 2014 Epidemic Sound will extend special pricing to Pact members.
"Production music licensing is totally broken," said Oscar Hoglund, Epidemic Sound's co-founder and chief executive officer. "The old ways of doing business just don't work when content is being watched any time, in any country, on any device."
According to a release, Epidemic Sound is reinventing production music with the first library that gives visual content creators use of professional-quality soundtracks in any country, on any platform, forever, for only a small fee. No additional charges are ever required of anyone, which is unique for a professional quality library.
Epidemic Sound said it can do this is because it doesn't represent music, it owns it. Epidemic Sound buys music directly from composers when tracks are created, rather than making the artists wait and rely on collection societies to send royalty checks at an unknown, totally unpredictable time. As a result, Epidemic Sound gives today's generation of musicians a new way to make a living making music.
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