News Column

First Service to Enable Instant Music Mashup Creation, MashupDJ, Launches for Free on iOS and Web

October 1, 2013

YellowBrix

With One Click, Consumers Can Easily Mash Up Music From Their Favorite Artists to Create Their Own Songs and Share With Friends ATLANTA, GA -- (Marketwired) -- 10/01/13 -- Mowgli, the entertainment technology company behind Songster, is releasing the first tablet and web service to let you instantly create your own mashup -- MashupDJ -- on the Web (http://www.mashupdj.com/) today. It will also be available for free download in the App Store later this week. With just one click, MashupDJ's proprietary audio engine enables users to immediately create music and share it with their friends on MashupDJ's song stream as well as on Facebook. Its intuitive user interface, combined with automatic tempo and pitch matching technology that harmonically analyzes and syncs music, makes mashup and remix creation easier than ever before. So anyone, regardless of skill level or creativity, can create professional quality mashups and mixes.

The one-click AutoMash feature instantly creates a mashup users can fine-tune by simply dragging and dropping any loop onto the mashup grid. Once complete, users publish to MashupDJ's song stream, a hub of discovery and curation. Through partnerships with Motown, MTV, SonyATV, Sony Music Entertainment, Universal Music Group, and Warner Music Group, the creators have access to a robust library of songs that is updated monthly, ranging from classic chart toppers to the next big thing. Users can remix and mash up music from an eclectic array of popular artists such as Barenaked Ladies, Blue Oyster Cult, Datsik, David Lee Roth, The Hood Internet, The Jackson 5, Marvin Gaye, New Kids on the Block, Owl City, Pantera, Passion Pit, The Ramones, RJD2, Spin Doctors, The Temptations, Theophilus London, Wallpaper., and Young Dro. Each week, new artists are featured keeping the music selection fresh and diverse.

MashupDJ is the first product to deepen the artist-fan relationship by making fans a part of the creative process. This bond inspires creators to enthusiastically share and promote their mixes, further spreading the word about their favorite music. Fans are now able to touch the music -- literally -- by blending artists' songs together with a swipe of their finger, fostering a stronger connection between listeners and artists.

"We believe what Abraham Maslow said is true: that 'creativity is a characteristic given to all humans at birth.' Yet only 52 percent of Americans consider themselves creative," said Marshall Seese, Jr., CEO and Founder of Mowgli. "MashupDJ awakens everyone's inner artist and lets people of any skill level create great music. Many of us at Mowgli are artists ourselves, and we're excited to provide a way for people to create and connect with their favorite music in a new way."

To begin mashing today, visit www.mashupdj.com.

About Mowgli Founded in 2011, Mowgli is an entertainment technology company based around the simple concept of connecting people through social creation. Its cofounders Marshall Seese, Jr., Adam Kunz and Mike VanBeneden developed their proprietary audio platform technology, the MASHER audio engine, to simplify complex music creation tools into online and mobile products accessible to anyone. For more information, please visit www.mowgli.co.

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Press Contact Lydia Howard Vantage PR for Mowgli +1.413.461.1218 Email Contact

Source: Mowgli

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