TORONTO, ONTARIO -- (Marketwire) -- 01/09/13 -- Editors Note: There is an image associated with this press release.
The luxury brand Porsche Design is unveiling the new look P'9981 Smartphone. The new version features a striking completely black design further emphasizing the iconic essence of the brand. The Porsche Design P'9981 Smartphone from BlackBerry® is distinguished by a linear and minimalist look combined with innovative technology. The P'9981 Black will be available mid-January 2013 in Porsche Design stores worldwide. In Canada, the P'9981 Black will retail for $2,050CAD and will be exclusively available at Porsche Design Toronto on Bloor Street's Mink Mile.
The all-black look creates a stylish new take on the product's outstanding design and high-quality materials. The P'9981 Black consists of a stainless steel frame encased in black plastic with a hand-wrapped leather backing. Additional highlights include a special black QWERTY keyboard and a crystal-clear touch-screen display. Just like the original P'9981, the black version features a customized Porsche Design user interface and an exclusive, premium BlackBerry-Messenger-PIN. The choice of materials and sleek black design are typical hallmarks of Porsche Design.
"Since the beginning, our brand has been identified with the colour black," said Juergen Gessler, CEO of the Porsche Design Group. "Our first product was a completely black watch. It was a revolutionary product and was a sensation all over the world. As is typical of Porsche Design, the colour black had a functional significance. The "Chronograph I" was inspired by the non-reflective design of racing car controls, with everything in matte black apart from the instruments. The aim was to ensure a clear and easy-to-read display. The Porsche Design P'9981 Black follows this tradition."
In May 2012, the judges for the prestigious Plus X Award® selected the original Porsche Design P'9981 Smartphone from BlackBerry® as the "Smartphone of the Year 2012."
Powerful hardware and software
The Porsche Design P'9981 Smartphone is based on a very powerful platform with a 1.2 GHz processor and HD video recording, as well as high-resolution 24-bit graphics and modern sensors compatible with new Augmented Reality applications. The P'9981 also has 8GB of internal memory and a 16GB micro SD card. The memory can be expanded up to a total of 40GB. The BlackBerry 7.1 operating system of the Porsche Design P'9981 Black incorporates a latest-generation browser, one of the best on the market, to ensure a fast and flowing surfing experience. The Smartphone also features Liquid Graphics technology for smooth and very high-resolution graphic displays.
About Porsche Design
Porsche Design is a luxury brand with a particular focus on technically inspired products. The brand was founded in 1972 by Ferdinand Alexander Porsche, whose products have stood for functional, timeless and purist design ever since. The products are designed in the Porsche Design Studio in Zell am See, Austria and sold around the world in the company's own stores, shop-in-shops, high end department stores, exclusive specialist retailers as well as the official online shop (www.porsche-design.com/shop).
Note: BlackBerry, RIM, Research In Motion and related trademarks, names and logos are the property of Research In Motion Limited.
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Press Contact: Porsche Design Group
Sharyn Thomas / Sarah Jesson
Jesson + Company Communications Inc.
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