News Column

Innovative Social Media Initiatives At CES 2013

January 9, 2013

Cellairis, the world's largest franchised wireless accessory company, introduces new products and showcases innovative social media concepts at 2013 Consumer Electronics Show (CES) in Las Vegas. The Cellairis booth in South Hall #31242 features:

-- Cellairis Tweet Punisher, a vintage typewriter linked to cutting-edge

technology that allows users to live test the Cellairis Shell Shock:

G-Class (TM) screen protectors via social media

-- The new Cellairis Shout! custom cases and Cellairis app which allow

consumers to create their own custom phone and tablet cases with user

uploaded photos and graphics that may be purchased directly through the

Cellairis website or via the app

-- The Like Likers Facebook app which engages consumers with two fictional

art critics who provide commentary on the users Facebook images to

determine how case worthy the photos are and links to the Shout! case


-- Cellairis' Celebrity lines, including Cellairis by Justin Bieber and

Cellairis by Elle and Blair which have engaged millions of fans and

followers with contests, charitable contributions, launches and



Cellairis highlights each of the above products and projects with hands-on displays, demonstrations and giveaways for CES attendees to interact with in the booth. Show goers will be able to tweet at Tweet Punisher to get a first-hand look at the strength of the Shell Shock: G-Class screen protectors, pose in front of the 400-case mural to see the top quality of images on Shout! cases, navigate the new Cellairis app on iPads and log in to Facebook on display screens to see how their personal images rank with the Like Likers.

"We have an unwavering commitment to cutting-edge social initiatives," says Joe Ciardullo, CMO of Cellairis. "More and more consumers are requiring that brands not only have the best products, but that they be the most fun and active brands on Twitter, Facebook, Instagram, and Pinterest. Cellairis is at the forefront of social marketing because we are always striving to deliver something new and different. Tweet Punisher and our celebrity lines have been huge successes for the company, and we are confident Shout! will resonate equally well with our customers."

Since creating their Facebook page and Twitter pages in 2011, Cellairis has garnered over 310,000 Facebook fans and close to 60,000 Twitter Followers. The goal is to continue creating engaging content that stimulates steady growth on the Cellairis social media pages, as well as a loyal and active consumer.

Please visit Cellairis in South Hall, booth # 31242 at 2013 International CES at the Las Vegas Convention Center on January 8-11, 2013.

Source: Copyright PRNewswire 2013

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