REDWOOD SHORES, CA -- (Marketwire) -- 01/09/13 -- Oracle (NASDAQ: ORCL)
•The American Red Cross has implemented Oracle's ATG Web Commerce solutions, components of Oracle Commerce, to improve personalization and drive donations in support of its humanitarian services and programs through an improved customer experience on redcross.org. •Red Cross deployed ATG Web Commerce to replace several hundred local Web sites with a single, standardized site that provides a better customer experience, reduces overall expenses and at the same time allows regional organizations to shape information and address local needs.
Delivering During a Crisis
•In the days following Hurricane Sandy, Red Cross relied heavily on its new Web site so people could get regional updates, find local shelters, donate money and volunteer for disaster relief efforts. •During the Hurricane Sandy telethon on NBC, the Red Cross site handled peak volumes of more than 500,000 page requests per minute, 75,000 concurrent credit card users, and 22 financial transactions per second with 100 percent uptime. •The ATG Web Commerce platform enables Red Cross to deliver information based on a visitor's location, so the organization was able to target content. That means that people in affected areas saw shelter and services updates while those coming to the site from outside the Sandy-impacted area could quickly find ways to volunteer, give blood, or make financial donations.
Helping to Mobilize the Power of Volunteers and Donors
•Volunteers and donors engage with the Red Cross in many different ways; the new site provides patrons with a consolidated view of their involvement, including volunteer work, monetary contributions, blood donations, online CPR courses and merchandise purchases. •The charitable organization -- which responds to roughly 70,000 disasters per year, helping millions of people in need -- uses ATG Web Commerce On Demand to contain costs while having the infrastructure required to handle extreme increases in traffic during domestic and international disasters. •Red Cross also uses ATG Web Commerce Service Center to make it easier to relay vital information gathered locally during disasters and respond faster to volunteer and donor inquiries. •Empathy Lab and McFadyen Consulting Group, both Gold level partners in Oracle PartnerNetwork (OPN), worked with Red Cross on the new Web site.
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