HispanicBusiness

LOS ANGELES, CA -- (Marketwire) -- 01/08/13 -- VaporBrands International, Inc. (PINKSHEETS: VAPR) ("VAPR") is pleased to announce its VAMP™ products were prominently featured alongside Safecig's Chief Executive Officer John Cameron and Wells Fargo Securities' Managing Director Bonnie Herzog during CNBC's January 5th, 2013 national broadcast of its popular show "Power Lunch."

CNBC's official link to this broadcast can be seen at: http://video.cnbc.com/gallery/?video=3000139290&play=1

"While we disagree with some of the comments and conclusions made by CNBC's Power Lunch host and anchor Sue Herera and CNCBC reporter Jane Wells, VAPR is very pleased to see CNBC so prominently feature our VAMP™ products on its program and alongside industry experts like technologist and Safecig CEO John Cameron and Wells Fargo Securities' Bonnie Herzog, on one of the network's most widely viewed shows," said VAPR's President, Jason Torres.

Mr. Torres' company, VAPR serves as a marketing and business development partner for companies who are interested in maximizing opportunities in the Personal Electronic Vaporizing Unit ("PEVU") sector of the marketplace which includes electronic cigarettes and electronic cigars, which are commonly referred to as "e-cigs" and "e-cigars."

VAPR introduced its first line of VAMP™ of e-cigs and e-cigars several months ago and was not surprised when the product line quickly sold out. VAMP™, a co-branded product between Safecig (www.Safecig.com) and Vampire Brands, LLC, features previously unavailable flavor profiles which test groups enjoyed, a revolutionary electronic cigar with unique packaging and e-cigs with special designs which can be seen in the CNBC's January 5th, 2013 piece cited above. For more information on VAMP™ see: http://www.vaporbrands.com/our-brands/co-brands/mid-market.

"Like Wells Fargo, VAPR is well aware of the popularity of these products and the strength of this rapidly maturing segment of the market," said Mr. Torres. According to Ms. Herzog's comments during her interview with CNBC, Wells Fargo estimates that the e-cig and e-cigar sectors of the marketplace brought in "$400 million to $500 million in sales in 2012 and will 'at least' double in 2013."

"We're actually predicting that consumption of e-cigs could surpass consumption of traditional cigarettes in the next decade," said Ms. Herzog during her interview. "Ms. Herzog's estimations of the current popularity and future growth of the PEVU market run parallel to our own," said Mr. Torres.

John Cameron, who has worked on films such as Avatar and The Abyss, fell so in love with electronic cigarettes that he became the Chief Executive Officer of Safecig, a company based in Southern California that specializes in the creation and development of PEVU technology. (www.Safecig.com)