Valpak Direct Marketing Systems Inc., a leader in local print and digital coupons, today announced that it will partner with YaSabe.com to enter the expanding U.S. Hispanic market. YaSabe, the leading provider of local information for U.S. Hispanics, will enable users to find and discover Valpak coupons and special offers online and from their mobile phones.
"We are pleased to be able to reach out to the Hispanic community and offer values and savings," said Michael Vivio, President of Valpak/Cox Target Media. "Valpak is dedicated to helping families save money anywhere@anytime, and we're happy to be able to do just that and now serve the Hispanic community in a meaningful way through online and mobile searches," said Vivio.
Users can now search for coupons in Spanish or English at YaSabe.com, Google, and Bing and on other partner platforms such as Univision.com, where Hispanics go online.
Local merchants and service providers offering discounts and specials through Valpak are highlighted and users can filter their search results to see only businesses offering specials. The website is updated constantly with new offers, allowing users to find and discover valid special offers from local merchants in their communities.
U.S. Hispanics represent the fastest growing group of consumers in the country and the fastest growing group of internet users as well.
-- According to the Pew Hispanic Center, Latinos in the US have embraced technology, especially the mobile internet, to access information and help them to improve their quality of life.
-- According to research firm Relevant Insights, 6 out of 10 Hispanic households use coupons, with Cubans leading the way, followed by Puerto Ricans, other households of Hispanic heritage, and Mexicans.
-- With over 31 million Hispanics online, 70 percent regularly access the internet via mobile; the Hispanic demographic is super-wired and highly attracted to culturally relevant content.
"Coupons are a natural extension of YaSabe and our relationship with Valpak lets us offer valuable content to Hispanic consumers all over the country," said Zubair Talib, CEO of YaSabe. "Our users are already actively searching for local deals and coupons."
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