News Column

New Platform from Ericsson brings Communications Simplicity to Developers

Jan 8 2013 12:00AM



STOCKHOLM, SWEDEN -- (Marketwire) -- 01/08/13 -- Ericsson (NASDAQ: ERIC)

* Progress toward Networked Society, where communication is being re-invented and anything that benefits from a connection, will have one * Ericsson's "IMS Innovation Platform" for Web Real Time Communications turns any device with a web connection into an open communications device * Platform used at Hackathon during the AT&T Developer Summit

Ericsson (NASDAQ: ERIC) has unveiled a new web development platform thatwillallow any connected device to be turned into an always-open communicationsdevice. The world's first IMS-based "Web Real Time Communications"(WebRTC)platform enables web applications that will greatly expand the ecosystemforenterprise and consumers.

By enabling any device to be reached by an existing mobile number,developersare empowered to re-invent existing communication services, createcompletelynew communication paradigms and allow customers to receive increased valuefromtheir mobile service.

At the AT&T Developer Summit, AT&T announced its Call Management APIpowered byEricsson's new IMS Innovation Platform, which is now in Alpha.Additionally,developers were invited to a Hackathon on January 5 and 6 where theycompetedfor prizes while using the AT&T Call Management API to invent newapplicationsand services during a 30-hour race for innovation.

The Hackathon prizes, offered by AT&T, totaled 200,000 US dollars. Thefirstplace overall prize -- 30,000 USD -- was awarded to Ruggero Scorcioni forthecall-management app "Good Times," which uses a headset to read brainwaves.Ifthe user has very busy brainwaves, the "Good Times" app informs callersthatit's better to call back at another time.

The contest shows that more innovation is happening in communication todaythanhas happened in the previous 30 years. Relevance and simplicity are key tosuccess. By developing this new platform, Ericsson is allowing developerstounleash their creativity for new applications that will no longer belimited bythe technology platforms they are built upon.

Geoff Hollingworth, head of Business Innovation, Ericsson North America,said:"Developers will take the concept of the existing phone call, see it as adigital stream and innovate accordingly. Recording, transcribing,contextualizing, translating, on any connected device, using people'sexistingphone number -- all are just the beginnings of possibility."


See a video about the contest and its winner on

WebRTC is an open industry project which aims to provide real-timecommunicationcapabilities (for voice/video type of services) natively in browserenvironmentsWebRTC standardizes how to set up a media connection between two clients(noneed for download of specific software as the media parts is provided bythebrowser) and provides developer access via JavaScript API's to simplifycreationof multimedia services.

Ericsson provide products and solutions to use WebRTC technology for webbasedclients to connect to the operators' telecom environment both for web towebcommunication as well as for web to IMS/legacy interworking.

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Ericsson is the world's leading provider of communications technology andservices. We are enabling the Networked Society with efficient real-timesolutions that allow us all to study, work and live our lives more freely,insustainable societies around the world.

Our offering comprises services, software and infrastructure withinInformationand Communications Technology for telecom operators and other industries.Todaymore than 40 percent of the world's mobile traffic goes through Ericssonnetworks and we support customers' networks servicing more than 2.5 billionsubscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company'snetsales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed onNASDAQOMX, Stockholm and NASDAQ, New York stock exchanges.


New Platform Brings Communications Simplicity to Developers:

What is WebRTC?:

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(i) the releases contained herein are protected by copyright and other applicable laws; and

(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE


Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail: Email Contact

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: Email Contact

Source: Marketwire

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