Beginning this week, Mighty Wings, will be available at nearly 500 Chicago
area McDonald's locations, the Oak Brook-based burger giant confirmed Monday.
The wings are sold in three, five and 10-piece portions with ranch or buffalo
sauce, starting at $2.99.
According to an AP report, the wings are a limited-time offer, like the
chain's Chicken McBites promotion in 2012. McDonald's had tested wings in
Atlanta, but doesn't plan to test them in other cities, the company said.
The introduction comes as McDonald's is looking for new product news.
Wall Street analysts have bemoaned the lack of successful new products since a
drop in October same store sales -- the chain's first decline in more than
nine years. McDonald's replaced the head of its U.S. business in November, and
CEO Don Thompson has vowed to redouble its emphasis on value.
Though same-store sales improved in November, the chain's business is
expected to remain soft throughout the winter.
McDonald's difficulties have been concurrent with improving sales by
competitors including Burger King and Wendy's, which have lagged the Golden
Arches for years. Both smaller chains have gained after the launch of products
on Mickey D's menu, such as smoothies.
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News Column
McDonald's to Offer Mighty Wings at 500 Chicagoland Stores
Jan. 8, 2013
Emily Bryson York
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Source: (c)2013 Chicago Tribune Distributed by MCT Information Services
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