SAN FRANCISCO, CA and NEW YORK, NY -- (Marketwire) -- 01/08/13 -- Krux, the global technology leader in cloud-based consumer data management solutions, significantly accelerated its growth and worldwide market penetration in 2012 while enhancing its data management platform (DMP).
The company's client base increased by more than 300 percent in 2012 including new distribution partners Centro and Triad Retail Media, as well as new clients such as Apartments.com, CafeMom, Gatehouse Media, IDG UK, Meredith, NBC Universal, Network 10 (Australia), The New York Times, News Limited (Australia), Recruit (Japan), Sanoma Media (EU), Snagajob, Spil Games (EU), and Wikia. Revenue rose by more than 400 percent, and the firm's Internet reach across its client and partner community more than doubled, now exceeding 560 million users worldwide.
"2012 will go down as the year when 'Big Data' took root in big media," said Krux Co-founder and CEO Tom Chavez. "Since our founding, Krux has been advancing the potential of responsible applications of consumer data to transform user experience and accelerate business performance. Over the last year, we've seen that potential become real, with companies across the media landscape making strategic investments in the people and technology required to meet their data-driven future head-on."
Krux provides critical consumer data management infrastructure to global web and mobile operators and is distinct in the DMP space given the breadth and flexibility of its platform. In addition to core data management and audience discovery capabilities, Krux delivers the industry standard in web data protection, and it is also the only DMP provider to offer enterprise-grade tag management as a fully integrated feature within its platform.
"Given the flexibility, scalability, and security of their DMP, Krux was the obvious choice to power audience targeting and data protection for the Centro Brand Exchange," stated Centro founder and CEO Shawn Riegsecker. "Through our partnership with Krux, we're able to deliver the highest quality ad exchange in the industry, giving publishers more control, higher CPMs, and the greatest level of data protection available."
In 2012, Krux introduced several platform enhancements including an overhaul of its yield and campaign analytics suite and the open source tag management initiative, Krux PostScribe, allowing for faster, smarter, asynchronous delivery of website ads and content. It also made extensive investments in its mobile capabilities. The new Krux mobile SDK allows comprehensive tracking and targeting within mobile apps environments and provides publishers with a holistic, cross-device data management solution.
Krux is unique as the only truly market-neutral player in the DMP space, unlike many other providers whose primary business is the buying/selling of ads or data, often in competition with the clients they serve. In 2013, the company will continue to invest in data-safe modes for programmatic media transactions, as seen already in its platform's native real-time buying (RTB) bidding infrastructure.
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