News Column

Reputation Changer: Scam Accusations, Fraud Complaints Can Destroy Businesses and Brands

Jan 7 2013 12:00AM



NEW YORK, NY -- (Marketwire) -- 01/07/13 -- According to a recent article from BRW, the Internet is awash with anger -- and that anger can take on many forms. From disgruntled employees to seething ex-lovers, from dissatisfied customers to duplicitous business rivals, there are plenty of potential sources of online rage; that rage can often take the form of defamatory words, the article continues, and those words can prove disastrous for the online reputation of an individual, a business, or a brand. The article in BRW has won a comment from Reputation Changer, an industry-leading online reputation management agency.

Reputation Changer's Chief Executive Officer, Cliff Stein, has weighed in on the article with a press comment. "In this day and age, people can get online and say whatever they want to say about an ex-lover, or about a brand they do not care for," Stein says. "It does not matter if their words are true or in any way based in fact; online consumers have the freedom to say anything they want, no matter how much it harms another person, or another brand."

And according to Stein, the damage done to businesses and brands can be extreme. "People get angry about businesses or brands, and they lash out with baseless accusations of fraudulent activity, or of online scams," Stein affirms. "At Reputation Changer, scam accusations and allegations of fraud are treated as serious threats to any business or brand, because we have seen many companies brought to ruin by these acts of online defamation."

Stein says online defamation can prove damaging precisely because so many consumers turn to the Internet to do their product research. "Before making any major purchase, consumers tend to turn to the Web, conducting Google searches and visiting online review sites, doing their due diligence before committing to spend any of their hard-earned money," the Reputation Changer executive says. "The problem, of course, is that not all of the content found online is truthful, and many businesses are devastated by bad reviews, or by words like 'scam' being tossed around without care and without discernment."

Stein continues by noting that the consequences of bad reviews and online scam reports can prove brutal, even devastating. "Suppose that an online consumer researches your company, and all she finds is a list of complaints, bad reviews, and scam allegations," Stein muses. "That consumer is unlikely to want to do business with your company, especially if your online competitors have much cleaner, more appealing online profiles." The effects of a bad online reputation can result in lost clients, diminished sales, and more, Stein says.

The good news for businesses and brands is that there are actions that can be taken to restore a diminished online reputation. "While there is no 'delete' key for the Internet, and you cannot undo something that has been said about your business or brand, you can work to suppress unwanted listings, to make sure that as few consumers as possible see those defamatory comments," Stein says. "That is what companies like Reputation Changer are all about."

Indeed, Stein says that while Reputation Changer cannot erase defamatory listings, it can effectively hide them, rendering them non-issues. "We will make unwanted search engine listings virtually non-existent," Stein says. "At Reputation Changer, scam allegations and other acts of online defamation are met with prompt and decisive action, as we help our corporate clients regain control of their online image."

Reputation Changer debuted in 2009; founded by a group of online marketing professionals and SEO experts, the company quickly established itself as the foremost online reputation management agency in the world. Delivering brand-enhancing and reputation-protecting services to businesses, brands, and individuals alike, the agency is zealous for giving companies and people control over how they are portrayed on the Internet.

Source: Marketwire

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