News Column

Day One at San Francisco Federal Reserve Bank

February 1, 2013

Staff -- HispanicBusiness.com

Andrian Rodriguez
Adrian Rodriguez

Adrian Rodriguez joins the Federal Reserve Bank of San Francisco today as senior vice president of Communications.

Mr. Rodriguez, who recently served as chief communications officer at MetLife, reports directly to John C. Williams, president and CEO of the bank. He will also serve on the bank's Executive Committee.

At MetLife, Mr. Rodriquez was responsible for enterprise-wide communications strategy and served in an advisory capacity to executive management. In his new position he will provide strategic direction to the bank's communications efforts, according to a press release.

"His responsibilities will cover all internal and external communications, including social media, the bank's public website, financial education and various outreach functions," the Federal Reserve Bank of San Francisco explained in its announcement.

Mr. Rodriguez, who holds a B.S. degree in public relations and organizational communications from California State Polytechnic University, Pomona, has served in community affairs and communications positions with Security Pacific Bank, Bank of America and Home Savings, later acquired by Washington Mutual.

The Federal Reserve has 12 regional banks and branch offices throughout the U.S., each of which plays a key role in monetary policy decisions.

The San Francisco bank (District 12) opened in 1914. The bank oversees branch offices in Los Angeles, Seattle, Salt Lake City and Portland, Ore. It is the largest of the Federal Reserve's regional banks, covering 36 percent of the nation's land mass and encompassing 60 million citizens, or roughly 20 percent of the U.S. population.


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