News Column

And the Ruby Goes to ... Second Annual Redbox(R) Movie Awards Celebrate What America Watched and Loved in 2012, Announce #1 Movie Fan Photo Contest

Jan 31 2013 12:00AM

Marketwire

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OAKBROOK TERRACE, IL -- (Marketwire) -- 01/31/13 -- With movie-awards season in full swing, Redbox announced its second-annual Redbox Movie Awards. For the second straight year, Redbox customers -- rather than film critics -- decided what movies and actors will win the coveted "Ruby" statuette, based both on their rentals and responses to a Redbox Movie Awards poll.

Redbox is premiering three animated videos to announce the 2012 Redbox Movie Awards winners, based on 2012 rentals and more than 30,000 survey responses. The first video is streaming now at redbox.com/MovieAwards and features the category winners for the most-rented comedy, action, drama, horror and family movies. A second video, debuting on February 4, will announce winners in categories like favorite hero, villain, animated character and dance scene, as voted by Redbox fans.

Redbox will unveil a third and final video on February 8, revealing the most-rented actor and actress and officially announcing America's most-rented Redbox movie of 2012.

For the first time, Redbox is giving movie lovers a chance to be a part of the event, with the launch of its #1 Movie Fan photo contest at redbox.com/MovieAwards. The contest encourages entrants to submit photos showing how they love movies more than anyone else -- in whatever creative ways they want to do it. Redbox will accept entries now through February 9, 2013. One lucky winner will get a Sony home theater system, a Ruby statuette and more. The grand prize is valued at $5,000.

No one will go home empty-handed on awards night. To celebrate the nation's favorite movies, thru 2/28 consumers can text RUBY to 727272 for a deal on their rental night. (Promo code expires 2/28/2013 at 11:59:59 CT. WHEN YOU TEXT RUBY TO 727272, YOU'LL GET UP TO 2 MESSAGES. 2 messages a week. Message & data rates may apply. Text STOP to cancel, HELP for help.)

With upwards of 2 billion movies rented to date and more than 68 percent of the U.S. population living within a five-minute drive of a Redbox location, Redbox has a pulse on what Hollywood movies America wants to watch.

For more information about the Redbox Movie Awards and the #1 Movie Fan photo contest, visit redbox.com/MovieAwards.

About Redbox
Redbox Automated Retail, LLC, a wholly owned subsidiary of Coinstar, Inc. (NASDAQ: CSTR), offers new-release DVD, Blu-ray Disc™ and video-game rentals through its network of conveniently located, self-service kiosks. Redbox has rented more than 2 billion discs and is available at approximately 42,400 kiosks across 34,600 locations nationwide, including leading grocery, drug and convenience stores, and select Walgreens, Walmart and McDonald's locations in some markets. For more information, visit redbox.com.



Media Contacts:
Redbox:
Kate Brennan
630-756-8781
Email Contact

GolinHarris:
Katie Palasik
312-729-4056
Email Contact





Source: Marketwire


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