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RMG Networks Goes Shopping, Enters the Mall Media Segment

Jan 30 2013 12:00AM

Marketwire

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SAN FRANCISCO, CA -- (Marketwire) -- 01/30/13 -- RMG Networks, a leader in digital place-based media, announced today that it has signed an operating agreement to launch a new mall media digital-based network based upon assets from the former Akoo International Mall Network. This arrangement allows RMG to extend its media offering with full sight, sound and motion into another captive environment that delivers valuable audience segments. RMG will leverage its leadership position in digital place-based media sales and build a separate business unit focused on captive mall media.

Adding Mall Media builds on RMG's belief that digital place-based networks with full sight, sound and motion create better opportunities to engage a captive audience. Enthusiastic about the addition of the mall space, RMG believes that the RMG Mall Media Network is truly the most engaging media asset available to advertisers in shopping malls. The RMG Mall Media Network is one of the largest US DOOH media networks with 46 million Nielsen measured viewers each month.

Unlike other retail media networks, RMG Mall Media will intercept and engage shoppers while they are seated with its dynamic programming featuring full sight, sound and motion on panoramic displays and overhead sound. Differentiated from other mall media networks, RMG Mall Media is a shopper-friendly blend of content and advertising.

RMG Mall Media reaches two of the most valuable media audience segments: Alpha Moms, who are responsible for 80% of household purchases; and Influential Youth, whose opinions influence 90% of what their peers listen to, wear, and purchase.

"We are excited to add mall media to our premium portfolio of captive, long dwell-time, sight, sound, and motion advertising assets," said Garry McGuire, CEO of RMG Networks. "Our experience building, running, and monetizing DOOH media networks will be leveraged as we work to consolidate the very fragmented mall media segment."

About RMG Networks
RMG Networks is a leader in the digital place-based video industry. The company operates the largest digital media network in the air travel space with more than 120,000 in-flight media screens, 2,200 aircraft and an audience of more than 35 million passengers per month. RMG works with leading global brands and their advertising agencies across industries such as consumer electronics, automotive, financial services and technology, looking to engage with the elusive affluent traveler audience segments. RMG also operates an Enterprise Solutions Business Unit that builds and operates networks and offers a range of innovative signage software solutions for SMBs and enterprise customers. The company is based in San Francisco, CA and operates offices in New York, Detroit, Chicago, Los Angeles, and Beijing, China. For more information visit www.rmgnetworks.com.



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Source: Marketwire