News Column

LANE Adds Three Consumer Clients to Roster

Jan 30 2013 12:00AM

Marketwire

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PORTLAND, OR and NEW YORK, NY -- (Marketwire) -- 01/30/13 -- LANE, a national, independent agency specializing in public relations, digital marketing and investor relations, has grown its consumer client base. In recent months, the agency has picked up One Degree Organics, Orchard Supply Hardware Stores, and Respect Your Universe Inc. (OTCBB: RYUN).

"We're excited about the new companies we represent. Each brand has a strong story with plans for building business through expanded storefronts, increased distribution or additions to product portfolios," said Wendy Lane Stevens, president of LANE. "By using an integrated approach of traditional and digital channels, LANE will grow each company's business through targeted outreach to media, consumers and investors."

One Degree Organics is a family-owned company centered on the values of simplicity, transparency and integrity. The company distributes veganic seeds, flours and sprouted breads at select retailers throughout the U.S. and Canada, and hired LANE to lead its marketing and public relations efforts.

Orchard Supply Hardware Stores, a neighborhood hardware and garden store focused on paint, repair and the backyard, chose LANE this past fall as it prepares to open its first two Oregon stores. Founded as a farmers' cooperative in San Jose, Calif., in 1931, Orchard has grown to 89 full-service retail stores throughout California. The company's Tigard and southwest Portland, Ore., stores will be the first out-of-state expansion for the company, and LANE will lead efforts to build brand recognition and relationships with media, bloggers and consumers in the metro-Portland area.

Respect Your Universe Inc. is a premium performance apparel company focused on the needs of the athlete. Respect Your Universe is built for an athletic consumer and suited for a performance lifestyle. The brand is based on respect, strength, honor and sustainability. LANE is focused on promoting the company's fitness apparel line, as well as increasing the brand's digital presence and social media engagement.

About LANE
LANE is a national, independent firm focused on driving business and sales success for clients through strategic communications counsel. With offices in New York and Portland, Ore., LANE provides integrated public relations, digital marketing and investor relations services for clients in a host of industries, including financial services, consumer, food and beverage, and technology. Founded in 1990, the agency has won several awards, including the 2011 Silver Sabre Award, the 2010 Bronze Bulldog Award for best new product launch, and the 2009 PR Week Young PR Professional of the Year. For more information about LANE, visit www.lanepr.com. Connect with LANE on Twitter at Twitter.com/LANEPR and LinkedIn at LinkedIn.com/company/lane.



Media Contact:
Wendy Lane Stevens
503-221-0480
wendy@lanepr.com





Source: Marketwire


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