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BlackBerry 10: Re-designed, Re-engineered, and Re-invented

Jan 30 2013 12:00AM

Marketwire

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WATERLOO, ONTARIO -- (Marketwire) -- 01/30/13 -- BlackBerry® (NASDAQ: RIMM)(TSX: RIM) today launched BlackBerry® 10, the re-designed, re-engineered, and re-invented BlackBerry platform that creates a new and unique mobile computing experience. Available on two new LTE-enabled smartphones, the BlackBerry® Z10 (all-touch) and BlackBerry® Q10 (touch with physical keyboard) smartphones powered by BlackBerry 10 offer you a faster, smarter and smoother experience than any other BlackBerry you have used before.

BlackBerry unveiled the new BlackBerry Z10 and BlackBerry Q10 smartphones at events held simultaneously in New York, Toronto, London, Paris, Dubai, and Johannesburg.

"Today sees a re-invented BlackBerry launching an entirely new mobile experience," said Thorsten Heins, President and CEO of BlackBerry. "We are thrilled to be introducing BlackBerry 10 on the new BlackBerry Z10 and BlackBerry Q10 smartphones, to deliver a faster, smarter experience that continuously adapts to your needs. Every feature, every gesture, and every detail in BlackBerry 10 is designed to keep you moving."

Highlights of BlackBerry 10

BlackBerry 10 is a robust and reliable platform that is smooth and responsive. It has a modern design and a gesture-based interface that is highly discoverable. It is designed to support, learn, and adapt to the way you work and share with features like:

--  The ever present BlackBerry® Hub, which is a single place to manage    all your conversations whether personal or work email, BBM™ messages,    social media updates or notifications, and the ability to "peek" into    the BlackBerry Hub from anywhere, so you're always only one swipe away    from what matters to you.--  BlackBerry® Flow, where the BlackBerry 10 experience excels by    enabling features and apps to flow seamlessly together, helping you    complete the task at hand effortlessly and efficiently. For example, you    can tap on an attendee listed for a meeting to see their latest tweet or    LinkedIn profile. Or tap the thumbnail of a picture you just took to    launch the Picture editor and quickly apply a transformation or filter,    then instantly share it with your contacts.--  A keyboard that understands and adapts to you, that learns what words    you use and how you use them, then offers them up to you so you can type    faster and more accurately.--  BBM (BlackBerry® Messenger), which allows you to share things with the    people that matter to you in an instant. BBM in BlackBerry 10 includes    voice calling and video chat, and introduces the ability to share your    screen with another BlackBerry 10 contact.--  BlackBerry® Balance™ technology, which elegantly separates and    secures work applications and data from personal content on BlackBerry    devices.--  Time Shift, an astonishing camera feature that lets you capture a group    shot where everyone is smiling with their eyes wide open. Story Maker,    which lets you bring a collection of photos and videos together, along    with music and effects, to produce an HD movie that you can instantly    share.--  The new BlackBerry 10 browser, which sets the industry benchmark for    HTML5 support on smartphones, is incredibly fast. Scrolling or zooming    is fluid and responsive. The browser includes many advanced features,    supports multiple tabs, lets you browse sites privately, includes a    reader mode, and integrates with the platform for easily sharing    content.--  BlackBerry® Remember, which combines memos, tasks and much more into a    single experience. It helps you organize and manage information you have    on your smartphone around projects or ideas, letting you collect content    such as websites, emails, photos, documents, and other files, and then    like a To-Do list, lets you create tasks, assign due dates, and track    your progress. If your BlackBerry 10 smartphone is set up with a work    account, your Microsoft® Outlook® Tasks will automatically be    wirelessly synced with BlackBerry Remember. If you have configured an    Evernote account with your smartphone, BlackBerry Remember will sync    Evernote workbooks as well.--  BlackBerry® Safeguard technology that helps protect what is important    to you, and the business you work for.--  Built-in support for Microsoft Exchange ActiveSync® so your BlackBerry    Z10 or BlackBerry Q10 smartphone can be simply connected and managed as    other ActiveSync devices in a company, or enabled with BlackBerry®    Enterprise Service 10 to gain secure access to work email, "behind the    firewall" applications and data, and benefit from other security and    enterprise mobility management features.--  The BlackBerry® World™ storefront, which now includes 70,000    BlackBerry 10 apps and one of the most robust music and video catalogs    in mobile today - with most movies coming to the store the same day they    are released on DVD. In addition, Facebook, Twitter, LinkedIn and    Foursquare apps for BlackBerry 10 are preinstalled, and BlackBerry 10    customers will have access to leading applications from across the    globe. Leading application providers including Disney, Cisco,    Foursquare, Skype and Rovio have committed to the platform.

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