News Column

Time Inc.'s Media Networks and Targeted Media Health Integrate to Form MNI Targeted Media Inc.

Jan 3 2013 12:00AM

Marketwire

LogoThumbnailRob Reif, President of MNI Targeted Media Inc.Tracker

STAMFORD, CT -- (Marketwire) -- 01/03/13 -- Rob Reif, President of Time Inc.'s Media Networks (MNI) and Targeted Media Health (TMH) business units, today announced the integration of the two divisions to form MNI Targeted Media Inc. Combining the two operations simplifies the targeted marketing process for clients by centralizing advertising research, strategy, implementation, and analysis under one company.

"The media landscape is getting increasingly more complex, so it made sense to streamline our product offerings to help simplify the targeted marketing process for our clients, across media," said Reif, President of MNI Targeted Media Inc. "With nearly a decade of digital expertise, and even more experience with innovative communication programs, MNI Targeted Media is the go-to resource for advertisers who need targeted media solutions that maximize ROI."

With products that target demographically, geographically, or by other custom criteria, the combined company's portfolio includes partnerships with thousands of premier digital and magazine publishers, like AOL, SparkPeople, Travelocity, People, Forbes, Fitness, and Esquire. While the Targeted Media Health brand will continue to specialize in hyper-targeted communication to patients in physicians' offices and throughout their health care experience, other public place and select distribution programs will be available to all advertisers through MNI.

Utilizing only premium, trusted inventory, advanced analytics, and providing outstanding customer service, the digital segment of the company has experienced significant growth for the past seven years. All of these proven media options -- digital, print, mobile, out-of-home, and tablet -- will now be available for both MNI and Targeted Media Health clients.

"MNI Targeted Media has the right environments, and the right mix of media experts, resources, and technology, to help our advertisers stay ahead of the curve," said Reif.

The MNI Targeted Media sales force, consisting of 70 people in the U.S. across both brands, will report into Rob Moore, Senior Vice President of Sales for the company. Moore has been on the company's executive management team for five years, and held various senior-level positions at American Express and Brooks Brothers prior to joining the company.

"This new structure allows us to capitalize on the strengths of both sales organizations while delivering to our customers more of what they want -- a simple and powerful way to reach their audiences with the best brands, across platforms, in an engaging and attention-grabbing way," said Moore.

About MNI Targeted Media, Inc.
As the targeted marketing unit of Time Inc., MNI Targeted Media provides one-stop targeted marketing solutions across multiple platforms.

Its extensive portfolio of influential media brands, including Real Simple, Fortune, iVillage, and CNNMoney, to name a few, reach specific audiences efficiently and effectively to optimize advertisers' ROI across tablet, mobile, digital, and print platforms. Learn more at mni.com and targetedmediahealth.com.



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Source: Marketwire


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